The State of Social Commerce and Live-streaming in Vietnam

In Q4 2021, 27% of Vietnamese consumers utilize social commerce to make online purchases. With the population’s high Internet and social media penetration rates, social commerce is one of the top e-commerce channels.

Live-streaming is an important component of social commerce. In China, live-stream is a lucrative sales touchpoint, with top live-streamers selling billions worth of goods in one live-streams. Outside of China, consumers spend close to half a billion hours watching live-stream contents on social apps.

Download Decision Lab's & MMA's report for fresh insights into the social commerce and live-streaming in Vietnam.