
State of AI in Marketing in Vietnam
In ”The state of AI in Marketing in Vietnam”, we explore the current landscape of AI adoption and integration, focusing on key insights and challenges faced by organizations in Vietnam.
Key highlight points:
- Early adoption: AI adoption in marketing for Vietnamese businesses is still in its early stages.
- Challenges with implementation: Many respondents struggle to use AI tools effectively, due to a lack of skills and knowledge (e.g. how to choose the right tool, prompts to get desired outcomes) and high integration costs.
- Data privacy is a major concern: Data privacy is the biggest concern for AI adoption in Vietnamese marketing, along with cybersecurity and fabricated/biased answers.