The Connected Consumer Q4 2023

Decision Lab's authoritative quarterly study, initiated in 2019, is poised to release its latest findings on the ever-evolving landscape of consumer online habits. Our comprehensive research shines a light on the intricate patterns of social media interaction, entertainment consumption, digital communication, and e-commerce activities—with a new focus on browser usage trends this quarter.

Professionals across industries rely on our data to:

• Gauge Generational Divides: How do online activities vary across Gen Z, Gen Y, and Gen X?
• Track Social Media Shifts: Which platforms are capturing the attention of different generations?
• Monitor Habitual Evolution: Are there significant changes in the way consumers engage with social media over time?
• Spot Emerging Players: Which new social media platforms are making waves and attracting a following?