Consumer behavior before and during Tết 2020 – An analysis

For consumers, Tết is a time to break out of year-long habits, including what they do online as well as how much time and which device they use for browsing.

Although 2020 has been an unpredictable year, we believe that looking back at what consumers did before and during Tết 2020 can offer insights into the changes in their behaviors for the upcoming holiday season.

This report, together with our quarterly conducted Connected Consumers report, will help marketers to set both a baseline and an expectation for consumers online behaviors this Tết.