The State of Consumer AI in Vietnam 2025

Vietnam’s AI landscape is advancing rapidly, driven by strong government commitment and widespread consumer adoption. The Vietnamese government has taken clear steps to promote national digital transformation through initiatives such as Resolution 57/NQ-TW, the national AI strategy outlined in Decision 127/QĐ-TTg, and the recently launched “Digital Literacy for All” campaign in 2025.

Against this backdrop, consumer AI is becoming an integral part of daily life, transforming how people work, learn, communicate, and solve problems.

This report examines how Vietnamese users are engaging with consumer AI, identifying usage trends, key drivers, and barriers, as well as the shifting competitive landscape. The findings aim to equip policymakers, investors, and ecosystem stakeholders with actionable insights to support inclusive and sustainable AI growth in Vietnam.