Gaming and Esports in Vietnam: A new arena for brands

Esports has transformed from a subcultural interest to a mainstream cultural force, which opens up a wide range of opportunities for brands to join the fray. In an era characterized by both hyper-individualism and hyper-connectivity, brands must be more empathetic and willing to adapt to rapid changes in cultural spheres that are increasingly diffuse.

Download the whitepaper by Vero and Decision Lab to learn more about the Esports landscape in Vietnam, including insights on:

• Why Esports now?
• Who are Vietnam's Esports fans?
• How can brands bridge the gap?
• Key lessons from the study