Facebook Commerce Vertical Report

Facebook is the most popular social media platform in Vietnam, consistently yielding >90% penetration rates among Vietnamese Internet users.

While most people use Facebook to connect with others, more and more consumers are using the platform to learn about products, interact with brands, and even buy products directly. Decision Lab recently conducted a study to explore Facebook's role in shaping the Vietnamese consumer journey in 11 different verticals.

Download our report for fresh insights into the vertical-level influence of Facebook on commerce in Vietnam.