Vietnam Affluent & Mass Affluent Investment Insights 2026​

Introducing Vietnam Affluent & Mass Affluent Investment Insights 2026, a nationwide study of 837 affluent and mass affluent investors across Vietnam's wealth market.

The report maps shifts in portfolio allocation since H2 2025, the drivers of trust and provider selection, and the competitive position of Priority Banking brands. For banks, wealth managers, securities firms, and insurers, it offers a clearer read on where investor expectations are heading and which institutions are earning consideration. The teams that act on it will move before the market does.

Access the 2026 report

The full 2026 report is available at VND 100,000,000, excluding VAT.

Shape the 2027 edition

The next edition is planned for February 2027. Organisations that wish to include up to five customised questions reflecting their own strategic priorities can join as a contributing partner at VND 130,000,000, excluding VAT. Contributing partner slots are limited.

For full report access, contact ntd2@decisionlab.co