Vietnam Affluent & Mass Affluent Investment Insights 2026​

Introducing Decision Lab's Vietnam Affluent & Mass Affluent Investment Insights 2026, a nationwide study of 837 affluent and mass affluent investors examining the behaviors, perceptions, and priorities shaping investment decisions across Vietnam's wealth market.

The report moves beyond who investors are to how they think, mapping shifts in portfolio allocation since H2 2025, the drivers of trust and provider selection, the competitive position of Priority Banking brands across awareness, consideration, and perception, and the widening distinctions between affluent and mass affluent segments.

For banks, wealth managers, securities firms, and insurers, the report offers a clearer read on where investor expectations are heading, which institutions are earning consideration, and where traditional segmentation is losing its explanatory power. The teams that act on it will move before the market does. For full report access, contact ntd2@decisionlab.co