Vietnam Business Messaging Landscape Report 2024
In the "Vietnam Business Messaging Landscape Report 2024", we explore the evolving role of business messaging within Vietnam’s digital economy. The report provides an in-depth overview of the business messaging landscape, assesses competitiveness across the sector, and examines the contribution of business messaging to the consumer purchase journey.
Key highlight points:
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Key steps in the consumer journey: Online ads, online research, word-of-mouth (WOM), and private messaging are the most common steps in a consumer journey.
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Dominant platforms: Facebook and Messenger remain trusted sources for brand awareness and information searches across various sectors, solidifying their importance as key consumer touchpoints.