Vietnam's Biggest Brand Movers for December 2023

Vietnam’s Biggest Brand Movers is a monthly report by Decision Lab, highlighting the ten brands that have shown statistically significant month-on-month growth in consumer perception metrics. It is determined across 13 metrics within media and communication, brand perception, and purchase funnel.

In the January 2024 edition of Biggest Brand Movers, we compared brands' performance between November and December 2023 to investigate which brands showed improvement across most brand metrics during the period.

Decision Lab Biggest Brand Movers is powered by YouGov BrandIndex.