Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
INSIDE THE LAB
For despite 77% of people in Southeast Asia saying they were aware they had clicked on a mobile ad over the last month, only 52% of those had done so on purpose. Clearly there is much more market research needed in mobile advertising when it comes to targeting.
Our research also found that the most attractive ads to mobile users were those that were personalised to them or that they could chose to watch or engage with (77%). These types were followed by ads that were entertaining or that rewarded the user (60%). The study, which covered Indonesia, Malaysia, Vietnam, the Philippines and Thailand also found:
The value of mobile marketing to brands in South East Asia is clearly very valuable. However, brands must to more to ensure they are connecting effectively and efficiently. This means that not only are a third of people fastidiously ignoring mobile marketing efforts, but almost half of those who are aware of them are only engaging by accident.
Just like over 4,000 other business deciders.
And just like you, we also hate spam.