Making marketing more data-driven, agile, and connected
The most modern agency
Global events and technology are transforming Vietnam into an interconnected society. As consumer behavior becomes more complex, we aim to revolutionize marketing decision-making by leveraging data, agility, and consumer insights.
Our goal is to be Vietnam's top market research agency, driving innovation and employing cutting-edge technology. Decision Lab proudly partners with YouGov exclusively in Vietnam.
Powerful solutions
Keep track of brand and campaign performance with our best-in-class brand tracking solutions.
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Profiles
Supercharge your planning with our living dataset of 10,000+ demographic, psychographic, and attitudinal variables.
Learn moreExplore & tackle business challenges with agile & custom marketing research solutions.
Learn moreOur three key ingredients
Best Panel
Wide-reaching Vietnam coverage with 150,000 engaged community members for instant diverse opinions.
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Partner & Technology
Exclusive YouGov partner in Vietnam, with industry-leading tech for agile data handling.
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Decision Consultants
An international team of Decision Consultants in our Lab tames data for concise decision support.
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Our results speak for themselves
We work with forward-thinking clients in Vietnam's finance, food-n-beverage, consumer goods, tech, consulting, and media sectors.
"Working with Decision Lab on this campaign has given us the insights necessary to optimise the content we use to engage with our audience.
Being able to analyse feedback from our target audience as it occurs on a live dashboard has been an invaluable resource, meaning we can tailor our online campaigns to generate the most return on what we spend and where we spend it."
"The team set out clear expectations from the beginning, communicated effectively throughout the process and have helped us to narrow down the target audience with insights from participants that have already helped our advertisers improve their CC effort.
We look forward to partnering more closely with Decision Lab on more impactful projects in the future"