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Making marketing more data-driven, agile, and connected

We drive new thinking and technology as the most modern agency in Vietnam.
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Introducing Decision Lab

The most modern agency

Global events and technology are transforming Vietnam into an interconnected society. As consumer behavior becomes more complex, we aim to revolutionize marketing decision-making by leveraging data, agility, and consumer insights.

Our goal is to be Vietnam's top market research agency, driving innovation and employing cutting-edge technology. Decision Lab proudly partners with YouGov exclusively in Vietnam.

Learn more about us →
We support decision-making with

Powerful solutions

Our results speak for themselves

We work with forward-thinking clients in Vietnam's finance, food-n-beverage, consumer goods, tech, consulting, and media sectors.
pizza hut - testimonials - 1
Soames HineFormer Marketing Director, Pizza Hut

"Working with Decision Lab on this campaign has given us the insights necessary to optimise the content we use to engage with our audience.

Being able to analyse feedback from our target audience as it occurs on a live dashboard has been an invaluable resource, meaning we can tailor our online campaigns to generate the most return on what we spend and where we spend it."

facebook - testimonials - 1
Hai Ly NguyenAccount Manager at META

"The team set out clear expectations from the beginning, communicated effectively throughout the process and have helped us to narrow down the target audience with insights from participants that have already helped our advertisers improve their CC effort.

We look forward to partnering more closely with Decision Lab on more impactful projects in the future