At Decision Lab, our mission is to empower organisations to make better decisions through innovative market research and behavioural science. To achieve this, we pursue continuous improvement to deliver agile, connected, and data-driven solutions that generate impactful results for our clients. As part of this commitment, we invest in new talent through our annual Market Research Consultant (MRC) program.  

The MRC program aims to nurture the next generation of market research professionals by providing them with intensive training and hands-on experience within our thriving consultancy. This year, we are excited to welcome six exceptional individuals to our team as Market Research Consultants.  

Thue Quist Thomasen, CEO of Decision Lab, expressed: 

“The addition of these talented professionals marks a significant milestone in our growth journey. Each new consultant brings unique skills and experiences, enhancing our ability to provide comprehensive and insightful market research services. Their diverse backgrounds ensure that we can approach problems from multiple perspectives, fostering creativity and innovation in our solutions.” 

Meet the new MRC of the 2024  

In 2024, Decision Lab witnessed a remarkable surge in applications for our MRC Program, with the number of submissions from young talents doubling compared to the previous year. Following a rigorous four-round selection process, we identified and selected the six most talented and promising candidates, who bring valuable experience working in both international and domestic companies across Vietnam. These six consultants’ fresh perspectives, unique skill sets, and passion for market research will help propel Decision Lab forward as we continue to deliver high-quality insights and strategic guidance to our clients. 

Embark on a rigorous bootcamp and an 18-month intensive training to become an expert 

The journey to becoming a top-tier market research consultant at Decision Lab begins with an intensive two-and-a-half-week bootcamp. During this time, our new consultants have gained a comprehensive introduction to Decision Lab's solutions, research methodology, Online Community platform, and much more. This bootcamp sets the foundation for their success, preparing them the knowledge and tools they need to excel in their roles. 

At the end of the bootcamp, consultants will conduct a full mock-up research project, allowing us to assess their quality and determine if they are the right fit for the consultant position. This hands-on experience provides invaluable insights into their problem-solving abilities, critical thinking skills, and adaptability – all crucial attributes for any successful consultant.

Following the bootcamp, our consultants have embarked on an intensive 18-month program designed to accelerate their expertise and provide them with practical experience across a wide range of projects and clients. They will work alongside seasoned consultants from different functions, learning from their experience and gaining exposure to various research methodologies and industries. 

Moving forward 

Upon completing both the bootcamp and the 18-month program, the consultants will graduate as well-rounded generalists with a strong research foundation and the ability to advise clients with confidence. They will have developed a keen understanding of market research best practices, honed their analytical skills, and gained valuable experience working with a diverse range of clients and industries.

But their journey doesn't end there. At Decision Lab, we believe in the power of continuous learning and development. Our graduates will continue to receive ongoing training and support throughout their careers, ensuring they stay at the forefront of industry trends and best practices. Decision Lab is committed to investing in our people and providing them with the resources and opportunities they need to grow and succeed so that our clients always receive the best solutions.

As these new Labsters embark on this exciting new chapter, we asked them to share a few thoughts about joining the program and the promising journey that lies ahead:

• Do Nguyen Hai Thanh from University of Western Australia: The joy of learning new skills and the opportunities to grow in this challenging market research field are inspiring.
• Phan Duc Hieu from British University Vietnam: I can't wait to learn and explore different skill sets, grow professionally, and contribute to impactful projects at Decision Lab.
• Tran Ngoc Huyen from Yonsei University: The meaningful work, dedicated colleagues, skill development, and valuable connections ahead make this journey truly exciting.
• Pham Bao Duc from Foreign Trade University: I'm eager to grow my market research skills, work on impactful projects, and collaborate with talented Labsters.
• Nguyen Le Phuong Tram from University of Economics: I'm looking forward to working on large-scale projects, leveraging market research, data science, and programming to automate tasks for clients.
• Ngo Linh Tra from University of Economics: Discovering new insights and a-ha moments during the BootCamp has been enlightening, and I anticipate the upcoming journey will be incredibly rewarding.

About Decision Lab’s MRC Program

Decision Lab’s Market Research Consultant Programme (MRC) is an annual opportunity for those looking to build a career in market research. Aimed at nurturing the next generation of market researchers, this programme offers a chance to dive into the industry within a thriving consultancy.

Find out more information about our MRC Program HERE