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Linh Vu

Blog Post by Linh Vu

The Fengshui formula behind TikTok’s meteoric rise in Vietnam

Discover the secrets fueling TikTok's growing importance to Vietnamese users and uncover ...
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Threads is becoming the new interest for Vietnamese Millennials

Gen Y in Vietnam is turning to Threads, according to Decision Lab's latest Connected ...
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Toyota is the healthiest brand in Vietnam’s automotive industry

The Vietnamese are spending less on the automotive category in 2024. Check out our ...
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How Vietnamese are redefining their social media consumption

The Connected Consumer Q2 2024 report reveals significant shifts in Vietnam's social ...
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Decision Lab expands its consulting team with six top-notch graduates

In 2024, Decision Lab saw a two-fold increase in applications for our Market Research ...
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Generational shifts in Vietnam's music streaming: How YouTube and Spotify are shaping preferences

Explore the latest insight into the music streaming industry in Vietnam in quarter 1/2024.
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Embracing AI in Vietnam: How businesses are leveraging AI to redefine marketing

Artificial Intelligence (AI) is rapidly transforming industries worldwide, and Vietnam is ...
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Decoding the Text-based social media boom in Vietnam: Implications for businesses

Decoding the motivation behind the growth of text-based social media in Vietnam in Q1 2024
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Decision Lab: The text-based social media becomes more vibrant in Q1 2024

The Connected Consumer is a quarterly report conducted by Decision Lab since 2019 and is ...
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Travel Trends 2024: Vietnam Airlines dominates as travel enthusiasm surges in Vietnam

Travel and tourism are witnessing a remarkable resurgence in popularity among the ...
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