Vietnam’s marketing landscape is moving faster than ever. Brands launch campaigns in days, agencies pivot creative strategies overnight, and the need for quick, reliable insights has become mission-critical.
That’s where Insight Velocity, Decision Lab’s agile research practice, comes in. Built on the leading online panels and powered by automation, Insight Velocity helps clients turn briefs into answers in days, not weeks. It delivers decision-ready insights — clear, actionable, and always grounded in data integrity.
We are excited to welcome Nguyen Mai Tram as Director and Head of Insights Velocity.
Tram brings more than a decade of experience across online research, strategic insights, and business development. At Milieu Insight, she led business growth in Vietnam, working with clients such as GroupM, Dentsu, Pepsi Food, and Thien Long. Before that, she honed her research expertise at Nielsen Vietnam, serving over 30 clients with measurable year-on-year growth.
“Clients today can’t afford to wait weeks for data,”
Tram says.
“Our mission is to make high-quality, reliable insights accessible, fast, and affordable — so every marketing and brand decision is made with confidence.”
How this helps our clients:
- FMCG and consumer brands: Get quick reads on concepts, packaging, and pricing to make go/no-go decisions faster.
- Agencies: Validate creative ideas and campaign impact through rapid surveys and post-campaign tracking.
- Investors and product teams: Monitor shifts in sentiment and market readiness in real-time.
With Tram at the helm, Insight Velocity combines Decision Lab’s data integrity and consulting depth with the speed and flexibility modern marketing demands.
Thue Quist Thomasen, CEO of Decision Lab, notes:
“Tram represents a new generation of insight leaders who blend business development, research expertise, and technological agility. Insight Velocity under her leadership will redefine what ‘fast, high-quality research’ means in Vietnam.”