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Meta and Decision Lab bring AI-powered Marketing Mix Modeling Robyn to Vietnam

Meta, formerly Facebook, and Decision Lab, a leading market research company in Vietnam, announced a strategic partnership to bring Robyn, a cutting-edge AI-powered marketing mix modeling (MMM) solution, to Vietnam. Developed by Meta Marketing Science, Robyn uses advanced AI/ML technology to deliver empirically grounded and actionable insights while mitigating human bias. 

Decision Lab is committed to bringing new tech and thinking to the market and has a proven track record of delivering agile, connected, and decision-focused market research. With its analytical capabilities and understanding of digital media, Decision Lab is leading the way in helping brands connect with their customers in Vietnam. By partnering with Meta, Decision Lab aims to provide Vietnamese businesses with the best-in-class MMM solution that can help them optimize their marketing performance.

Robyn is a privacy-friendly, machine-learning-powered, and open-sourced MMM package by Meta Marketing Science that quantifies business drivers and optimizes budget allocation. In the age of data privacy, Robyn acts as a strong supplement to your current measurement arsenal.

With Robyn, Vietnamese businesses can navigate the complexities of the evolving landscape and improve their marketing efficiency (ROI due to optimized media mix, increased revenue, and profit). Leveraging Robyn’s Al/ML technology and capabilities, businesses can better understand their marketing ROI even in a privacy-first world, make more holistic, informed decisions about their marketing budget, and achieve better results.

Hexagon Layer 173-1 Meta Country Director, Khoi Le, said:

“Meta is delighted to partner with Decision Lab to bring Robyn to Vietnam. Robyn is part of our vision to help all businesses grow by transforming marketing practices grounded in data and science. We want to help all companies access advanced, privacy-safe, efficient marketing effectiveness analytics in the context of evolving digital consumer behaviors and the changing digital marketing ecosystem. We believe in transparent and customizable models that democratize econometrics and solve analyst bias and subjectivity.

We are impressed by Decision Lab’s market research capabilities and their passion for innovation. We look forward to working with them to create more value for our clients and partners.”

Hexagon Layer 173 (2) Decision Lab CEO, Thue Quist Thomasen, said:

“We are thrilled to be working with Meta to bring Robyn to Vietnam. Robyn is a game changer for Vietnamese companies looking to grow through data-driven marketing decisions. Companies that use Robyn can realize the full potential of their marketing investments and achieve better results.

Implementing Robyn doesn’t cost a fortune. Yet, the cost of not using or implementing Robyn incorrectly can be significant. Let Decision Lab’s local expertise, agile methodology, and flexible engagement help you realize the full potential of Robyn for your organization. ”

For more information and partnership opportunities, please contact

Nguyen Thanh Cao
Associate Director
Decision Lab
+84 902 318 613

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