Blog Post by Phong Do
Vietnamese shift towards social commerce for online shopping
Vietnamese consumers are shifting towards social commerce for online shopping, with ...
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BaoViet Life is the best insurance brand in Vietnam
Discover the top insurance brands in Vietnam, with BaoViet Life leading the rankings for ...
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Thế Giới Di Động is the best retail brand in Vietnam
Discover the top general retail brands in Vietnam according to Decision Lab Best Retail ...
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2024 Marketing forecast: prioritising value and efficiency in a shifting economy
Brands in 2024 will face challenges due to economic uncertainty and the rapid development ...
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Vietcombank tops Decision Lab Best Bank Rankings 2024
Vietcombank tops Decision Lab Best Bank Rankings 2024. Download the full ranking at ...
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Haidilao is Vietnam’s biggest brand mover for December 2023
Discover Vietnam's biggest brand movers for December 2023. Haidilao takes the top spot ...
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2023 Wrapped from Decision Lab: Top 5 insights into Vietnamese consumers
Discover the top five insights into Vietnamese consumers in 2023, from the innovative ...
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Samsung tops the Decision Lab Best Brand Rankings for the third year in a row
Samsung has once again claimed the 'best brand' title in Vietnam, according to the ...
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Gen Z wants to disconnect
Vietnam's Generation Z is showing a trend of disconnecting from social media, with 76% ...
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Vietcombank has the happiest customers in Vietnam
Discover the Decision Lab Bank Satisfaction Rankings 2023 for Vietnam. Vietcombank leads ...
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TikTok is having the best quarter ever
TikTok is booming in Vietnam. Learn how Gen Z and consumers use it for entertainment, ...
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Toyota leads Vietnam’s first-ever automotive brand ranking, Vinfast secures a spot in the top 5
Decision Lab, the exclusive partner of YouGov in Vietnam, has unveiled the Decision Lab ...
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What does the ideal workplace look like for Vietnamese employees?
Find out how Vietnamese employees prefer hybrid working mode, and what they look for in a ...
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GrabFood and ShopeeFood are locked in a tight race for the food delivery crown
According to the latest Decision Lab Connected Consumer, the second quarter of 2023 saw a ...
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Five must-read articles about Marketing Mix Modeling
Read five must-read articles covering the latest Marketing Mix Modeling trends. Learn ...
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KFC tops the Decision Lab's F&B rankings 2023
Decision Lab reveals the F&B rankings 2023 in Vietnam based on data from YouGov ...
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ACB’s chairman rocks the stage and the ad awareness in Vietnam
ACB's chairman Tran Hung Huy's performance at the Gala Night celebrating the 30th ...
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Robyn Redefines Marketing Mix Modeling with Next-Generation AI Technology
Introducing Robyn, an AI-powered marketing mix modeling solution brought to Vietnam by ...
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Meta and Decision Lab bring AI-powered Marketing Mix Modeling Robyn to Vietnam
Learn how to make the most of real-time brand tracking, even with a tight budget. ...
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Three ways to leverage real-time brand tracking when budgets are tight
Learn how to make the most of real-time brand tracking, even with a tight budget. ...
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Vietnam Airlines flies high in the travel brand ranking
Discover the Travel Brand Ranking by Decision Lab. See how Vietnam Airlines, Bamboo ...
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What’s hot and what’s not: Social media preferences of Vietnamese consumers in Q1 2023
Learn how Vietnamese Connected Consumers interact with social media platforms in Q1 2023. ...
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Vietnamese consumers indulge themselves in Shoppertainment
The Connected Consumer Q1 2023 was released by Decision Lab and the Mobile Marketing ...
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From restructuring to rocketing: Bach Hoa Xanh crowned Vietnam's Biggest Brand Mover of April 2023
Learn about the ten brands that have shown the most improvement across media, perception, ...
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Vietnam’s biggest brand movers for March 2023
Learn about the ten brands that have shown the most improvement across media, perception, ...
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Vietnam’s most talked-about brands for February 2023
Decision Lab, YouGov's exclusive partner in Vietnam, introduces the most talked-about ...
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Zalo remains Vietnam's #1 messaging app in 2022
Zalo continued to be Vietnam's most-used messaging application in 2022.
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TikTok's first-mover advantage challenged
Decision Lab and MMA have just released the latest report on The Connected Consumer. ...
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