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Phong Do

Blog Post by Phong Do

Toyota leads Vietnam’s first-ever automotive brand ranking, Vinfast secures a spot in the top 5

Decision Lab, the exclusive partner of YouGov in Vietnam, has unveiled the Decision Lab ...
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What does the ideal workplace look like for Vietnamese employees?

Find out how Vietnamese employees prefer hybrid working mode, and what they look for in a ...
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Decision Lab: GrabFood and ShopeeFood are locked in a tight race for the food delivery crown

According to the latest Decision Lab Connected Consumer, the second quarter of 2023 saw a ...
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Five must-read articles about Marketing Mix Modeling

Read five must-read articles covering the latest Marketing Mix Modeling trends. Learn ...
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KFC tops the Decision Lab's F&B rankings 2023

Decision Lab reveals the F&B rankings 2023 in Vietnam based on data from YouGov ...
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ACB’s chairman rocks the stage and the ad awareness in Vietnam

ACB's chairman Tran Hung Huy's performance at the Gala Night celebrating the 30th ...
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Robyn Redefines Marketing Mix Modeling with Next-Generation AI Technology

Introducing Robyn, an AI-powered marketing mix modeling solution brought to Vietnam by ...
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Meta and Decision Lab bring AI-powered Marketing Mix Modeling Robyn to Vietnam

Learn how to make the most of real-time brand tracking, even with a tight budget. ...
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Three ways to leverage real-time brand tracking when budgets are tight

Learn how to make the most of real-time brand tracking, even with a tight budget. ...
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Vietnam Airlines flies high in the travel brand ranking

Discover the Travel Brand Ranking by Decision Lab. See how Vietnam Airlines, Bamboo ...
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What’s hot and what’s not: Social media preferences of Vietnamese consumers in Q1 2023

Learn how Vietnamese Connected Consumers interact with social media platforms in Q1 2023. ...
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Decision Lab: Vietnamese consumers indulge themselves in Shoppertainment

The Connected Consumer Q1 2023 was released by Decision Lab and the Mobile Marketing ...
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From restructuring to rocketing: Bach Hoa Xanh crowned Vietnam's Biggest Brand Mover of April 2023

Learn about the ten brands that have shown the most improvement across media, perception, ...
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Vietnam’s biggest brand movers for March 2023

Learn about the ten brands that have shown the most improvement across media, perception, ...
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Vietnam’s most talked-about brands for February 2023

Decision Lab, YouGov's exclusive partner in Vietnam, introduces the most talked-about ...
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Zalo remains Vietnam's #1 messaging app in 2022

Zalo continued to be Vietnam's most-used messaging application in 2022.
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TikTok's first-mover advantage challenged

Decision Lab and MMA have just released the latest report on The Connected Consumer. ...
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