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Announcement

New partnership offers brands in Vietnam world-leading digital tools and first-class consumer insights

By  Thach Huynh    

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We are delighted to announce YouGov  Decision Lab. From August 11th, 2022, the partnership will create the most innovative and agile market research offering in Vietnam.

Decision Lab – the only boutique agency in the country – is well-known for its thought leadership in digital media and understanding of a new generation of consumers. Since 2016, the agency has been driven by global technology partners and a sought-after talent programme. It has also worked with some of the most forward-thinking multinational and global brands as well as leading global tech giants.

YouGov is a global leader in delivering living consumer data to brands. This is made possible through innovative data solutions allowing brands to react faster and with more in-depth understanding of market changes and new trends. Today, YouGov is one of Vietnam's most quoted research companies and a market leader in the finance, fintech, and F&B sectors. Decision Lab is the exclusive partner of YouGov in Vietnam.

“YouGov Decision Lab”, is committed to driving new thinking and technology in marketing with Vietnam's most modern market research offering. Combining Decision Lab’s thought leadership and problem-crunching capability with the industry’s strongest data solutions will provide a best-in-class offering for leading innovative brands that are ready to transform with the changing market conditions.

Commenting on the announcement, Thue Quist Thomasen, CEO of Decision Lab, said: 

“This was a natural step for us. If the pandemic taught marketers anything, it is that we need to be ready to adapt instantly to changes in the market. Combining the insights, capabilities, and curiosity of Decision Lab with living consumer data from YouGov means that our team can deliver on this need like no one else in Vietnam. It is a unique position, and I look forward to expanding on this with our talented team.”

Aske Østergård, co-founder of Decision Lab, has decided to step out of the day-to-day management. However, he will continue to offer the team his knowledge and wealth of experience as Chairman of the board.

Aske Østergård added:

“This exciting move will combine the best of both companies. In bringing together the talents of two incredible teams, we can offer brands unique insights into fast-moving consumer behaviour and a chance to be first and fastest to react to it. I know our partnership will now go on to even bigger and brighter things and help more brands grow and thrive in Vietnam.”

We would love to talk much more about how we can help you with your research challenges. Please reach out at tqt@decisionlab.co or +84287100199.

 

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