Thach Huynh
How to influence your brand health metrics and win over consumers
This article is a field guide for brand managers seeking to understand brand health ...
New partnership offers brands in Vietnam world-leading digital tools and first-class consumer insights
YouGov Vietnam and Decision Lab have joined forces. The two business units will create ...
COVID-19 cited as young Vietnamese' top motivation for healthy eating
46% of Vietnamese Gen Y & Gen Z consumers cited COVID-19 as the main motivator for ...
Homegrown Coc Coc fast-rising among international web browsers
In the first quarter of 2022, Coc Coc is rising fast in terms of usage and user ...
Vietnamese return to old Internet habits after pandemic
Vietnamese consumers are going back to pre-pandemic levels of usage and preference for ...
Are Vietnamese tweeting more? A review of social media use in Q1 2022
Social media platforms are more popular than ever in Vietnam, after a period of ...
Are brands in Vietnam doing enough to save the environment?
According to a recent Decision Lab survey, Vietnamese believe that corporations can do ...
Embracing social commerce: A consumer journey perspective
Learn how social commerce shoppers circumvent risks of online commerce frauds using ...
The state of social commerce in Vietnam
MMA Vietnam and Decision Lab recently launched a report which sheds light on the state of ...
Facebook, an influential presence in the Vietnamese omnichannel consumer journey
Facebook's influence on commerce in Vietnam extends beyond the online world: Facebook ...
Facebook gained new E-Commerce grounds
Facebook, the top social media platform in Vietnam, might have found another way to ...
TikTok is now the biggest short-video platform in Vietnam
TikTok has officially been Vietnamese’s favorite short video platform in Q4 2021, despite ...
This Valentine's day, Vietnamese are swiping right for love
How do the digitally connected Vietnamese find romance in 2022?
Move over—here comes Zalo!
In Q4 2021, the Vietnamese unicorn VNG’s Zalo beat the likes of Facebook & YouTube to ...
3 quick facts about E-wallets this Tet
3 quick facts about how E-wallet user behavior will shift during the upcoming Tet holiday ...
Meet the newest members of Decision Lab!
Market research company Decision Lab expands its presence in Southeast Asia with six new ...
How E-commerce brands fared during the fourth wave
During lockdown, E-commerce platforms became more important as consumer staples became ...
Decision Lab served as Knowledge Partner at APAC and Vietnam MMA Smarties Awards 2021
Decision Lab served as the Knowledge Partner to the 2021 MMA Smarties Awards in APAC and ...
E-wallet in Vietnam: Solving the user (dis)loyalty puzzle
Ewallet providers may boost customer loyalty and incentivize more spending if they ...
TikTok continues to rise, Zalo claims top position in quarter 2/2021
The digital landscape in Vietnam continued to change in quarter 2/2021, as incumbents ...
Netflix can't chill: Streaming giant struggles to capture Vietnamese connected consumers' attention
Despite being a domineering streaming platform worldwide, Netflix struggles to capture ...
Google partners up with Decision Lab to uncover the latest insights for Summer 2021
Decision Lab to provide Google with exclusive and highly customized data for a successful ...