Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
INSIDE THE LAB
Clearly, Vietnam’s Generation Z (those aged between 13-21 years’ old) is a group brands must know how and where to connect with.
But, according to a new country-wide report from Decision Lab and OMD, surveyed in our Online Community, they are not like their millennial predecessors and rather than roaming the streets, Generation Z prefers to stay at home and socialise online.
Generation Z’s favourite hobbies are reading their Facebook wall (79 %) or chatting online (71 %). Perhaps shockingly, fewer than a third (30 %) say they feel comfortable talking to their friends in person. Most say they’d rather use a chat app. This is a generation that has only known a world with the internet and brands must act accordingly and learn to speak the language they do – in this case emojis!
However, this isn’t a shallow cohort, and Vietnam’s young people care a lot about the world around them, showing a clear preference for brands that stand for a cause. The report goes on to explain how brands should use this insight to connect with Generation Z including:
You can download the full report here.
Just like over 4,000 other business deciders.