SOLUTIONS
Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
YOUR DECISIONS
INSIGHTS
INSIDE THE LAB
OUR ENABLERS
Decision Lab manages the largest online research community in Southeast Asia enabling us to support timely decisions based on quality data. More than one million consumers are part of the community and engage in our research everyday. This offers brands a unique opportunity to make agile fact-based decisions.
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ONLINE RECRUITMENT
We recruit through hundreds of partner websites. Our research shows us that our panel is made up of consumers with a vast interest in brands, new technologies and the desire to win prizes.
To maintain consumer involvement, our consultants constantly focus on engagement data from surveys, and design surveys in creative ways so as to improve consumer attention and obtain quality responses.
NATURAL HABITAT
For most internet users in Southeast Asia, social media is their digital behaviour, so in order to meet them in their natural habitat we connect with our panel members through Facebook notifications, directly in their social media newsfeed.
MOBILE FIRST
Our research shows that product searching on mobile is surpassing the big screen. Therefore, we design our surveys to be mobile first. This not only increases survey reach and response speed dramatically, but also increases the reliability of the data because it’s given in a realistic environment.
ONLINE ENGAGEMENT
We use online focus groups and closed communities to engage consumers in qualitative discussions. These methods allow our marketers to dive deep into the issues and understand the reasons behind consumer behavior.
QUALITY
Our quality philosophy is based on doing it right from the beginning. We don’t want to be a place for people to earn a second income on surveys, instead we recruit consumers with a genuine interest in participating. Our benchmarking shows we have some of the best scores for quality in the world.
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