We recruit through hundreds of partner websites. Our research shows us that our panel is made up of consumers with a vast interest in brands, new technologies and the desire to win prizes.
To maintain consumer involvement, our consultants constantly focus on engagement data from surveys, and design surveys in creative ways so as to improve consumer attention and obtain quality responses.
For most internet users in Southeast Asia, social media is their digital behaviour, so in order to meet them in their natural habitat we connect with our panel members through Facebook notifications, directly in their social media newsfeed.
Our research shows that product searching on mobile is surpassing the big screen. Therefore, we design our surveys to be mobile first. This not only increases survey reach and response speed dramatically, but also increases the reliability of the data because it’s given in a realistic environment.
Our quality philosophy is based on doing it right from the beginning. We don’t want to be a place for people to earn a second income on surveys, instead we recruit consumers with a genuine interest in participating. Our benchmarking shows we have some of the best scores for quality in the world.