Find and understand the audience that matters most to you
Build a portrait of your consumers' entire world with unrivaled granularity
- Find your perfect audience
- Create a detailed portrait of them
- Target them with incredible precision
Combine unique filters to build up an outline of your ideal audience, incorporating media, psychographics, demographics and more.
Choose from millions of data variables, collected daily and updated weekly, including brand usage and perception, hobbies and interests, and media.
Pinpoint the channels and mediums your audience loves, and talk to them when they most want to listen.
Exactly the insights you need, when you need them
Your data is safely stored in our cloud-based, high performance data store.
Our simple drag-and-drop interface allows anyone to quickly get the data they need.
Multiple modes of analysis including: group comparison, tables, graphs, and multitables to help you get the most from your data.
Data sets are refreshed every week, for the freshest, most relevant data.
Create unique custom filters and variables to extract the data that's most useful to you.
Share data sets and custom filters, externally or with your team, quickly and easily.
YouGov uses Z-scores to automatically highlight the important variables that distinguish groups.
Use YouGov Re-Contact to approach defined segments with further questions, or run your own surveys and feed the results straight into YouGov Profiles.
Compare data in all markets over specific time frames, global variables, pre-coded variables (such as income) and more.
What is measured in YouGov Profiles?
Brand Use and Perception
Digital and Social Media Consumption
Media Reach and Frequency
Print, TV, Radio, Out of Home Media Consumption
150,000 - Registered panel members in Vietnam
Weekly updates - The freshest, most relevant data
Customizable - Follow up with Re-Contact
YouGov Profiles is an ever-growing source of living data, helping you understand your audience with 10,000+ data variables from our engaged, proprietary panel, updated weekly.
Build and customize a detailed portrait of your consumers’ entire world with demographic, psychographic, attitudinal and behavioral consumer metrics. Identify and engage with your ideal audience at the right time, on the right channels, creating campaigns that are perfectly targeted to reach them.