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PHONE HOTLINE: +84 28 7101 0199 E-MAIL: decision@decisionlab.co
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PHONE HOTLINE: +84 28 7101 0199 E-MAIL: decision@decisionlab.co
Contact us
Panelist Support
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1YGGRADIENT

PLAN

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Build a portrait of your consumers’ entire world with unrivaled granularity

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Find and understand the audience that matters most to you

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Our Offering

yougovprofiles

Build a portrait of your consumers' entire world with unrivaled granularity

 
150,000 Registered panel members in Vietnam
Weekly updates The freshest, most relevant data
Customizable Follow up with Re-Contact
  • Find your perfect audience
  • Create a detailed portrait of them
  • Target them with incredible precision

Combine unique filters to build up an outline of your ideal audience, incorporating media, psychographics, demographics and more.

Choose from millions of data variables, collected daily and updated weekly, including brand usage and perception, hobbies and interests, and media.

Pinpoint the channels and mediums your audience loves, and talk to them when they most want to listen.

Benefits

Exactly the insights you need, when you need them

24hr cloud platform

Your data is safely stored in our cloud-based, high performance data store.

  
Easy and interactive

Our simple drag-and-drop interface allows anyone to quickly get the data they need.

  
Research intuitive

Multiple modes of analysis including: group comparison, tables, graphs, and multitables to help you get the most from your data.

  
Weekly updates

Data sets are refreshed every week, for the freshest, most relevant data.

  
Flexible

Create unique custom filters and variables to extract the data that's most useful to you.

  
Collaborative

Share data sets and custom filters, externally or with your team, quickly and easily.

  
Smart

YouGov uses Z-scores to automatically highlight the important variables that distinguish groups.

  
Customizable

Use YouGov Re-Contact to approach defined segments with further questions, or run your own surveys and feed the results straight into YouGov Profiles.

  
Depth of comparison

Compare data in all markets over specific time frames, global variables, pre-coded variables (such as income) and more.

  
Variables

What is measured in YouGov Profiles?

  • Attitudes

  • Brand Use and Perception

  • Demographics

  • Digital and Social Media Consumption

  • Interests

  • Issues

  • Lifestyle

  • Media Reach and Frequency

  • Personality

  • Politics

  • Print, TV, Radio, Out of Home Media Consumption

  • Segmentations

  • Topical

  • YouGov Ratings

How we help

Our Offering

YouGov Profiles

Enterprise

150,000 - Registered panel members in Vietnam

Weekly updates - The freshest, most relevant data

Customizable - Follow up with Re-Contact

YouGov Profiles is an ever-growing source of living data, helping you understand your audience with 10,000+ data variables from our engaged, proprietary panel, updated weekly.

Build and customize a detailed portrait of your consumers’ entire world with demographic, psychographic, attitudinal and behavioral consumer metrics. Identify and engage with your ideal audience at the right time, on the right channels, creating campaigns that are perfectly targeted to reach them.

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