Together with a consistent negative footfall, QSR has also suffered from a significant drop in its RTD beverage sales in terms of servings. During the year between Q4 2016 to Q4 2017, the channel’s share in total non-alcohol beverages servings shrunk dramatically from 43 to 21 index point.
The decline is even more worrisome considering how the overall consumption of non-alcoholic RTD beverages in the Out of Home market jumped by 24% during the past year. In other words, QSR failed to benefit from increased consumption and compete against the rising players of Convenience stores and Canteens.
As the continuous tracking data from the Foodservice Monitor shows, by the end of 2017, Canteens had officially taken over QSR to become one of the top 3 channels with the highest servings of non-alcoholic RTD beverages (the other 2 channels are Full service restaurants and Convenience stores).
This market development will have ample effects on different players in Vietnam’s foodservice industry. This is especially true for RTD manufacturers who will need to take the following actions to address the shift in sales from QSR to Canteens:
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