Vietnam’s digital dynamics: Experience-led competition takes shape
Social media leadership holds, while platform choice of consumers becomes more ...
Vietnam’s digital leap: Current signals and what lies ahead
Vietnam's digital landscape shifts as TikTok and Threads rise, Facebook battles back in ...
Toyota is the healthiest brand in Vietnam’s automotive industry
The Vietnamese are spending less on the automotive category in 2024. Check out our ...
Decision Lab: The text-based social media becomes more vibrant in Q1 2024
The Connected Consumer is a quarterly report conducted by Decision Lab since 2019 and is ...
Samsung tops the Decision Lab Best Brand Rankings for the third year in a row
Samsung has once again claimed the 'best brand' title in Vietnam, according to the ...
Gen Z wants to disconnect
Vietnam's Generation Z is showing a trend of disconnecting from social media, with 76% ...
Toyota leads Vietnam’s first-ever automotive brand ranking, Vinfast secures a spot in the top 5
Decision Lab, the exclusive partner of YouGov in Vietnam, has unveiled the Decision Lab ...
Gen X driving Grab towards Vietnam’s $4 billion ride-hailing future
Grab continues to dominate the future $4B ride-hailing market in Vietnam, and the force ...