Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
INSIDE THE LAB
Over 100 companies participated including leading FMCG brands Nestle, Friesland Campina, Fonterra and Suntory Pepsico, as well as distributors and chain operators including Food Source International and Golden Gate Group.
Along with other investors, brand owners, food manufacturers and members of the media, they were privy to Decision Lab’s Head of Foodservice Research, Ms. Nghiem Vu Huong Linh’s recap of the year that was in Vietnam’s burgeoning foodservice industry.
Highlights of her talk included a summary of why women are now driving the out-of-home dining market; the continuing struggles of quick service chains in Vietnam, and a recent shift away from Western cuisine that may surprise some.
Assembled guests then had the opportunity to hear Decision Lab co-founder Mr. Thue Quist Thomasen address the seminar’s main topic, the need for innovation in creating profitable foodservice partnerships between operators and manufacturers.
With particular focus on the local coffee market, drink pairings and snacks for women, he outlined how these stakeholders can act to drive growth and profitability in what he called a ‘hostile but profitable market.’
Following this, the audience witnessed a panel discussion on the topic of foodservice innovation and had access to the first-hand experiences of the three panelists, each of them Foodservice and Innovation experts who have been driving new taste markets in Vietnam: Ms. Nguyen Phi Van, Chairwoman of Saigon Innovation Hub; Mr. Nguyen Nam Tien, MD of V Lotus Holding and Mr. Tim Scott, the Co-founder of Quan Ut Ut and BiaCraft Artisan Ales.
A Q&A session in front of local and international media brought proceedings to a close before a networking breakfast allowed guests to digest the morning's findings.
*QSR: Quick service restaurants
Decision Lab provides up-to-the-minute reporting on the latest consumer trends and preferences based on our creation and custody of the largest online community of its kind in Southeast Asia. We allow marketers to make agile decisions about their brand message, packaging design and product appeal quickly and in real-time.
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