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Jon Aspin

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Blog Post by Jon Aspin

Fifteen percent of Vietnamese consumers can now no longer live without TikTok

The success of Vietnamese TikTok creators in keeping consumers watching beyond the end of ...
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End of lockdown sees social media use dip in Vietnam

The end of lockdowns in the third quarter of 2021 in Vietnam has resulted in a reduction ...
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Promotion, Security, Availability still biggest drawcards in Vietnam’s crowded E-wallet market

Our fresh insights indicate that e-wallets users from different age groups and locations ...
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Vietnam driven to social media distraction during 2nd quarter lockdown

An extended period of physical lockdown during the second quarter of 2021 has seen ...
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Shopee cements dominant position in Vietnam’s still booming e-Commerce industry

Strict lockdowns and work from home orders during the second quarter of 2021 have forced ...
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Gen Z’s social distraction gives new platforms hope in Vietnam

Gen Z consumers' increasing distraction across media devices and channels opens up ...
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Shopee still dominates Vietnam’s urban e-commerce landscape, social start-ups see opportunity elsewhere

Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
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Fifty-five percent of Gen Z now using TikTok in Vietnam: Facebook, YouTube launch 'Reels' and 'Shorts'

Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
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Shopee holds off Lazada, others to maintain favoritism in Vietnam’s booming digital economy

Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
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TikTok grows beyond Gen Z, while old habits persist despite ‘divided’ attention

Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
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Facebook less newsworthy in 2020, but still Vietnam’s most popular platform overall

Per Decision Lab's latest Connected Consumer study, Facebook loses spot as Vietnam’s ...
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Gen X driving Grab towards Vietnam’s $4 billion ride-hailing future

Grab continues to dominate the future $4B ride-hailing market in Vietnam, and the force ...
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Shopee still Vietnam’s favorite place to buy online; COVID accelerates digital transformation

Vietnamese retailers adapt to life with COVID-19 as shoppers make more purchases online. ...
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Will Instagram Reels slow TikTok’s growth in Vietnam?

Driven by the country’s massive population of 15-23 year-old ‘Generation Z’, TikTok has ...
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Vietnam’s Gen Z more likely to dump apps, Facebook still number one source of mobile news

Decision Lab’s Connected Consumer Report for Q1 2020 has confirmed Vietnam’s huge ...
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Vietnam not immune to TikTok’s global charm, local Facebook-alternatives make gains in Q1 2020

A nationwide study by Decision Lab has confirmed the rise in popularity of the ...
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Mobile Gaming Revenue tops $1billion in Southeast Asia

The addictive nature of playing games on mobile phones has seen advertising revenues in ...
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Are you measuring up when it comes to measuring your marketing effort?

Marketers who put measurement at the center of their growth strategy are four times more ...
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At a glance: The everything you need-to-know of mobile gaming in Vietnam

With revenues from mobile games in Vietnam already at $136 million* at the beginning of ...
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Vietnam Foodservice Seminar 2018 makes headlines

Decision Lab and Eurocham welcomed over 150 of Vietnam’s top F&B executives and ...
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Packaging the perfect Tet

As brands begin to plan for Vietnam’s busiest retail period of the year, we wanted to ...
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