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Client success stories

How we help clients make critical decisions

Measuring advertising effectiveness in real-time for Pizza Hut in Vietnam

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When consumer research indicated that Pizza Hut still had market share opportunity in Vietnam, especially amongst hungry millennials, the world-famous pizza maker recruited Decision Lab to measure ...

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Testing TVCs for Dutch Lady

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Before one of the most loved dairy brands in Vietnam went to air with their new campaign for a UHT milk product, they asked Decision Lab to evaluate which of two TVCs would have the most impact.

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Delivering insight into the international education market for IAJN

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More than 10,000 international alumni from all over Asia have taken part in a wide-ranging survey by Decision Lab, conducted in conjunction with the International Alumni Job Network (IAJN) about ...

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Consumer brand tracking for the Financial Times in Southeast Asia

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Established in 1884, the Financial Times is recognised as one of the world´s leading publications and an authoritative source of financial news, commentary and analysis.

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Helping San Miguel pick the right packaging

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In order to increase the conversion from shelf-to-basket, brands need to be sure that their packaging is interacting with their consumers optimally.

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Helping Domino’s Pizza to tap into new meal occasions

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Domino’s Pizza is one of the largest pizza chains in the world and has consistently posted sales growth globally despite tough market competition by following its global strategy of applying ...

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Real-time campaign optimization: A case with FrieslandCampina

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After FrieslandCampina's product YoMost successfully established itself as the category leader of drinking yogurt in Vietnam, the brand set its product an even more challenging goal: to become the ...

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Why brands are using Google Maps to penetrate emerging markets

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Consumer spending in emerging markets is expected to reach USD $6 trillion by 2020, creating an understandable interest from global brands looking for investment opportunities.

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Presenting GrabBike with clear opportunities for growth in Vietnam

Market Research apps Vietnam case

Over the last few years, Vietnam has seen a significant increase of smartphone-ordered rides. The underdeveloped public transportation system has resulted in an abundance of car and motorbike taxis ...

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Optimising Facebook campaign ROI for ICP, a leading FMCG brand in Vietnam

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International Consumer Products Corporation (ICP) is a leading Vietnamese FMCG company with brands including X-Men, X-Men for Boss and L'oviteI. Of its brands, X-men is ICP’s most successful and is ...

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Optimising digital campaigns for Sabeco, Vietnam's largest brewery

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If there’s a place in Vietnam where you can’t get a Sabeco brewed beer, we’d like to hear about it. In fact, as Vietnam’s leading brewery and the producer of 333, Bia Saigon and Saigon Special, ...

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Aiding Arla's expansion into Vietnam by establishing retailer satisfaction

Market Research FMCG Vietnam case

Arla Foods, a major Nordic dairy cooperative, is one of the world’s leading suppliers of powdered milk products. After a successful introduction in the Chinese market, Arla introduced its Milex brand ...

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How Samsung used in depth cross-industry market research to enhance performance and reach in Indonesia

southeast asia Market Research Indonesia case

Samsung GSG (Global Strategy Group) belongs to the Samsung Group and, as their top-tier management key strategic advisors, their aim is to enhance Samsung’s overall business performance and global ...

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Establishing Vietnam’s market potential for investment for Dragon Capital

Market Research Vietnam

When integrated investment group Dragon Capital decided to enter the renewable energy sector with its partner Green Energy Vietnam, they needed a better understanding of the market potential. At the ...

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Helping Vietnamese beauty brand Finomas with a successful product launch

Market Research FMCG Vietnam case

The recent rapid increase in both disposable income and living standards in Vietnam has fueled a huge rise in the demand for sophisticated beauty and personal care products. The market is appealing ...

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