Track with Decision Lab

Strategize your growth with 16 vital brand health metrics as clear KPIs. Helping you analyze and benchmark your success against your goals, competitors, and entire market.

Chart brand trajectories up to the present day, across 15+ years of historical and ever-growing source of living data, to create the picture that matters most to you.

Benchmark against your competitors, and immediately identify and act on any changes in your brand's perception, seizing opportunities in your sector.

How we help

Our offerings

Brand health track Track your brand performance across 16 vital metrics

Funnel analysis Pinpoint your brand position in the marketing funnel

Campaign measurement

Measure the impact of your marketing campaigns via media & buzz metrics

Cross-media measurement

Measure the effectiveness of campaigns orchestrated across different media channels with our brand tracking data and advanced analytics capability

Customized tracker Our brand tracking solution is endlessly customizable to fit with your needs

How we help

Our offering

YouGov BrandIndex

430 Brands - Regularly updated and growing

10 sectors - Covering all major industries

Daily data - Refreshed daily, always relevant

YouGov BrandIndex is an industry-leading brand health tracker. Use daily data from thousands of consumer interviews every day across 55+ markets, giving your business the edge, it needs to succeed.

Get 6+ years of historical brand data to chart brand trajectories, right up to the present day. Strategize growth by analyzing and benchmarking your success against your goals, your competitors, and your entire market, with 16 vital brand health metrics.

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Our Offering

Powerful, daily brand and competitor tracking

430 brands

Regularly updated and growing

10 sectors

Covering all major industries

daily data

Refreshed daily, always relevant

YouGov BrandIndex is an industry-leading brand health tracker. Use daily data from thousands of consumer interviews every day across 55+ markets, giving your business the edge, it needs to succeed.

Benefits

A constant eye on brand performance

Agile

React to changes in perception as they unfold, with daily data.

Time-rich

Capture your brand’s performance over time with over a decade of historical brand data.

Vast

Track brand health across multiple metrics, sectors, and markets simultaneously.

Savvy

Benchmark your competitive edge by watching the daily performance of your competitors.

Flexible

Add your own custom trigger questions to enrich perception around specific campaigns or initiatives.

Simple

Access your data in one unique online platform with a single login.

General Impression (Net) - A measurement of whether consumers have a positive or negative impression of the brand
Quality (Net) - Which brands represent poor or good quality?
Value (Net) - Which brands represent poor or good value for money?
Corporate Reputation (Net) - Would consumers be proud to work for a particular brand?
Index (Derived Net) - An overall measurement of brand health, which covers Impression, Quality, Value, Reputation, Satisfaction, Recommendation

Purchase Consideration (%) - Brands that consumers would considering purchasing
Intent (%) - Brands that consumers would most likely purchase from
Current Customer (%) - Brands that consumers have recently purchased in the market
Former Customer (%) - Brands that consumers have not recently purchased from
Satisfaction (Net) - Identify if consumers are satisfied of the brand
Recommendation (Net) - Brands that consumers would recommend to or tell others to avoid

Track
YouGov BrandIndex

Measure brand health, monitor growth, and track advertising to create an unbeatable strategy

Strategize your growth with 16 vital brand health metrics as clear KPIs. Helping you analyze and benchmark your success against your goals, competitors, and entire market.

Chart brand trajectories up to the present day, across 15+ years of historical and ever-growing source of living data, to create the picture that matters most to you.

Benchmark against your competitors, and immediately identify and act on any changes in your brand's perception, seizing opportunities in your sector.

Our offerings

Our offering

YouGov BrandIndex

Our Offering

Powerful, daily brand and competitor tracking

A constant eye on brand performance

What is measured in YouGov BrandIndex?

Select Case Studies

Explore other solutions

TALK TO AN EXPERT

TrackYouGov BrandIndex

Measure brand health, monitor growth, and track advertising to create an unbeatable strategy

Strategize your growth with 16 vital brand health metrics as clear KPIs. Helping you analyze and benchmark your success against your goals, competitors, and entire market.

Chart brand trajectories up to the present day, across 15+ years of historical and ever-growing source of living data, to create the picture that matters most to you.

Benchmark against your competitors, and immediately identify and act on any changes in your brand's perception, seizing opportunities in your sector.

Our offerings

Our offering

YouGov BrandIndex

Our Offering

Powerful, daily brand and competitor tracking

A constant eye on brand performance

What is measured in YouGov BrandIndex?

Select Case Studies

Explore other solutions

TALK TO AN EXPERT

Track
YouGov BrandIndex

Benchmark against your competitors, and immediately identify and act on any changes in your brand's perception, seizing opportunities in your sector.