SOLUTIONS
Is my ad strong enough to go live?
Will consumers basket my new packaging?
Fast and flexible online surveys
Is my digital brand campaign effective?
Covering Vietnamese consumers' out of home eating and drinking behavior.
Is my digital campaign reaching the right audience?
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Client success stories
When consumer research indicated that Pizza Hut still had market share opportunity in Vietnam, especially amongst hungry millennials, the world-famous pizza maker recruited Decision Lab to measure ...
Read moreBefore one of the most loved dairy brands in Vietnam went to air with their new campaign for a UHT milk product, they asked Decision Lab to evaluate which of two TVCs would have the most impact.
Read moreMore than 10,000 international alumni from all over Asia have taken part in a wide-ranging survey by Decision Lab, conducted in conjunction with the International Alumni Job Network (IAJN) about ...
Read moreEstablished in 1884, the Financial Times is recognised as one of the world´s leading publications and an authoritative source of financial news, commentary and analysis.
Read moreIn order to increase the conversion from shelf-to-basket, brands need to be sure that their packaging is interacting with their consumers optimally.
Read moreDomino’s Pizza is one of the largest pizza chains in the world and has consistently posted sales growth globally despite tough market competition by following its global strategy of applying ...
Read moreAfter FrieslandCampina's product YoMost successfully established itself as the category leader of drinking yogurt in Vietnam, the brand set its product an even more challenging goal: to become the ...
Read moreConsumer spending in emerging markets is expected to reach USD $6 trillion by 2020, creating an understandable interest from global brands looking for investment opportunities.
Read moreOver the last few years, Vietnam has seen a significant increase of smartphone-ordered rides. The underdeveloped public transportation system has resulted in an abundance of car and motorbike taxis ...
Read moreInternational Consumer Products Corporation (ICP) is a leading Vietnamese FMCG company with brands including X-Men, X-Men for Boss and L'oviteI. Of its brands, X-men is ICP’s most successful and is ...
Read moreIf there’s a place in Vietnam where you can’t get a Sabeco brewed beer, we’d like to hear about it. In fact, as Vietnam’s leading brewery and the producer of 333, Bia Saigon and Saigon Special, ...
Read moreArla Foods, a major Nordic dairy cooperative, is one of the world’s leading suppliers of powdered milk products. After a successful introduction in the Chinese market, Arla introduced its Milex brand ...
Read moreSamsung GSG (Global Strategy Group) belongs to the Samsung Group and, as their top-tier management key strategic advisors, their aim is to enhance Samsung’s overall business performance and global ...
Read moreWhen integrated investment group Dragon Capital decided to enter the renewable energy sector with its partner Green Energy Vietnam, they needed a better understanding of the market potential. At the ...
Read moreThe recent rapid increase in both disposable income and living standards in Vietnam has fueled a huge rise in the demand for sophisticated beauty and personal care products. The market is appealing ...
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