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Client success stories

How we help clients make critical decisions

Delivering insight into the international education market for IAJN

case

More than 10,000 international alumni from all over Asia have taken part in a wide-ranging survey by Decision Lab, conducted in conjunction with the International Alumni Job Network (IAJN) about ...

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Helping San Miguel pick the right packaging

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In order to increase the conversion from shelf-to-basket, brands need to be sure that their packaging is interacting with their consumers optimally.

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How Foodservice Monitor’s insights helped Michelin Star dining enter Vietnam

Jacques and Laurent Pourcel, twin brother chefs, famous for their Michelin-star restaurant concepts in France, have been expanding into Asia, opening fine dining concepts in Shanghai, Bangkok and ...

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Helping Domino’s Pizza to tap into new meal occasions

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Domino’s Pizza is one of the largest pizza chains in the world and has consistently posted sales growth globally despite tough market competition by following its global strategy of applying ...

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Real-time campaign optimization: A case with FrieslandCampina

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After FrieslandCampina's product YoMost successfully established itself as the category leader of drinking yogurt in Vietnam, the brand set its product an even more challenging goal: to become the ...

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Why brands are using Google Maps to penetrate emerging markets

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Consumer spending in emerging markets is expected to reach USD $6 trillion by 2020, creating an understandable interest from global brands looking for investment opportunities.

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Presenting GrabBike with clear opportunities for growth in Vietnam

Vietnam Market Research apps case

Over the last few years, Vietnam has seen a significant increase of smartphone-ordered rides. The underdeveloped public transportation system has resulted in an abundance of car and motorbike taxis ...

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Optimising Facebook campaign ROI for ICP, a leading FMCG brand in Vietnam

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International Consumer Products Corporation (ICP) is a leading Vietnamese FMCG company with brands including X-Men, X-Men for Boss and L'oviteI. Of its brands, X-men is ICP’s most successful and is ...

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Optimising digital campaigns for Sabeco, Vietnam's largest brewery

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If there’s a place in Vietnam where you can’t get a Sabeco brewed beer, we’d like to hear about it. In fact, as Vietnam’s leading brewery and the producer of 333, Bia Saigon and Saigon Special, ...

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Aiding Arla's expansion into Vietnam by establishing retailer satisfaction

FMCG Vietnam Market Research case

Arla Foods, a major Nordic dairy cooperative, is one of the world’s leading suppliers of powdered milk products. After a successful introduction in the Chinese market, Arla introduced its Milex brand ...

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How Samsung used in depth cross-industry market research to enhance performance and reach in Indonesia

Market Research Indonesia southeast asia case

Samsung GSG (Global Strategy Group) belongs to the Samsung Group and, as their top-tier management key strategic advisors, their aim is to enhance Samsung’s overall business performance and global ...

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Establishing Vietnam’s market potential for investment for Dragon Capital

Vietnam Market Research

When integrated investment group Dragon Capital decided to enter the renewable energy sector with its partner Green Energy Vietnam, they needed a better understanding of the market potential. At the ...

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Helping Vietnamese beauty brand Finomas with a successful product launch

Vietnam FMCG Market Research case

The recent rapid increase in both disposable income and living standards in Vietnam has fueled a huge rise in the demand for sophisticated beauty and personal care products. The market is appealing ...

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SPECIAL REPORT

A look at Vietnam Foodservice industry in 2017

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SPECIAL REPORT

Gen Z in the Out of Home market in Vietnam

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SPECIAL REPORT

Vietnam's Foodservice Market Trends 2016

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