Although it can no longer be considered just ‘chat’ — ‘conversational commerce’ is preferred — it’s never been more important for brands with an online presence. Already widely adopted by Vietnamese ...
When consumer research indicated that Pizza Hut still had market share opportunity in Vietnam, especially amongst hungry millennials, the world-famous pizza maker recruited Decision Lab to measure ...
Before one of the most loved dairy brands in Vietnam went to air with their new campaign for a UHT milk product, they asked Decision Lab to evaluate which of two TVCs would have the most impact.
More than 10,000 international alumni from all over Asia have taken part in a wide-ranging survey by Decision Lab, conducted in conjunction with the International Alumni Job Network (IAJN) about ...
Established in 1884, the Financial Times is recognised as one of the world´s leading publications and an authoritative source of financial news, commentary and analysis.
Domino’s Pizza is one of the largest pizza chains in the world and has consistently posted sales growth globally despite tough market competition by following its global strategy of applying ...
After FrieslandCampina's product YoMost successfully established itself as the category leader of drinking yogurt in Vietnam, the brand set its product an even more challenging goal: to become the ...
Consumer spending in emerging markets is expected to reach USD $6 trillion by 2020, creating an understandable interest from global brands looking for investment opportunities.
Over the last few years, Vietnam has seen a significant increase of smartphone-ordered rides. The underdeveloped public transportation system has resulted in an abundance of car and motorbike taxis ...
International Consumer Products Corporation (ICP) is a leading Vietnamese FMCG company with brands including X-Men, X-Men for Boss and L'oviteI. Of its brands, X-men is ICP’s most successful and is ...
If there’s a place in Vietnam where you can’t get a Sabeco brewed beer, we’d like to hear about it. In fact, as Vietnam’s leading brewery and the producer of 333, Bia Saigon and Saigon Special, ...
Arla Foods, a major Nordic dairy cooperative, is one of the world’s leading suppliers of powdered milk products. After a successful introduction in the Chinese market, Arla introduced its Milex brand ...
Samsung GSG (Global Strategy Group) belongs to the Samsung Group and, as their top-tier management key strategic advisors, their aim is to enhance Samsung’s overall business performance and global ...
When integrated investment group Dragon Capital decided to enter the renewable energy sector with its partner Green Energy Vietnam, they needed a better understanding of the market potential. At the ...
The recent rapid increase in both disposable income and living standards in Vietnam has fueled a huge rise in the demand for sophisticated beauty and personal care products. The market is appealing ...
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