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decision focused

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A market research company on a mission

Brands in Asia are experiencing disruption as consumers adopt new technologies and interact with products and campaigns in new ways. We are here to change the decision making process, making your marketing more agile and more connected to your consumers’ changing habits.

We say it’s time to digitalize.

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Our three key ingredients

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Online Community

Our Online Community is the largest in Southeast Asia for research, and enables us to collect a far-reaching range of opinions instantly.

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Partners & Technologies

We integrate with some of the strongest partners and technologies in the industry to handle data faster and with more flexibility.

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Decision Consultants

Our Lab is staffed with an international team of Decision Consultants who take pride in taming data and deliver structured and concise decision support.

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Our results speak for themselves

We work with progressive clients who understand the need for digital fluidity and share our interest in modern consumers in Southeast Asia. Our clients are brands within consumer goods, technology, pharmaceuticals, retail and eCommerce as well as consulting companies, investors, media and marketing agencies.

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SPECIAL REPORT

The Four Cs of Mobile Advertising

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SPECIAL REPORT

Genzilla - Who are Gen Z? And why do we need to know about them?

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PRODUCT SHEET

Foodservice Monitor: Decision Lab monitors foodservice in Vietnam

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