Explore Our Insights

Transforming Digital Commerce

Lead with data, dominate the online marketplace

Vietnam’s digital commerce landscape is one of explosive growth and fierce competition. Harness the power of actionable insights to elevate your brand, captivate your audience, and thrive in a connected economy.

Speak to our experts and redefine your strategy today.

Banking and Finance

Industry Overview Our Solutions Our Experts Case Studies Resources

Empowering Excellence in Digital Commerce

Insight, strategy, and innovation for the digital frontier.

The digital commerce revolution is reshaping Vietnam’s economy, driven by surging consumer demand, rapid technological adoption, and the rise of transformative platforms. Success requires more than adaptation—it demands mastery.

Decision Lab partners with e-commerce leaders to navigate this complex environment with confidence. Our cutting-edge insights and strategic expertise enable brands to optimize customer journeys, refine marketing precision, and anticipate future market shifts. With us, you don’t just compete—you lead.

Decoding Purchase Behavior

Delve into the decision-making processes behind online shopping, from discovery to checkout, to tailor strategies that convert.

Unrivaled Marketing Precision

Identify and capitalize on the channels, platforms, and messages that drive maximum ROI and brand visibility.

Navigating Emerging Trends

Leverage opportunities in the next wave of digital commerce—social commerce, live shopping, and beyond.

Our Solutions

Addressing the growing challenges in the Financial and Banking sector

From our clients' words

Trusted by Vietnam’s innovative minds

“Working with Decision Lab has been a pleasure for our team. We really appreciate their expertise, especially their responsiveness and supportiveness in case of urgent needs. We continue to use YouGov BrandIndex as our main tool to track our brand and competitors, enabling us to spot trends and market opportunities and make data-driven decisions.”

Michael Lin

General Manager of Pizza Hut Vietnam

“We are very pleased to partner in this project with Decision Lab, a leading market research and data analytics company. Decision Lab has provided valuable insights and data on the audio advertising landscape in Vietnam and helped us create a compelling thought leadership report showcasing the benefits and best practices of Spotify Ads. This report has enabled us to position ourselves as experts in audio advertising and attract more clients who want to leverage Spotify Ads for their marketing campaigns. We look forward to continuing our collaboration with Decision Lab.”

Nguyen Ha Duc Minh

Founder & Senior Advisor of Lava Digital Group,

“We are happy with the collaboration with Decision Lab. They have delivered a high-quality report that provides valuable insights into the needs and preferences of Vietnamese employees in the post-pandemic era. The report has helped us better understand our target market and position ourselves as a leading innovative and flexible workspace provider. The report has also generated a lot of positive media attention and enhanced our reputation as a thought leader in the industry. We are impressed by the speed and professionalism of Decision Lab. We look forward to working with them again in the future.”

Greg Ohan

CEO of The Sentry

"I was impressed with the speed and ease of Decision Lab's omnibus service. Within just three days, we obtained high-quality consumer insights that helped us shape our marketing strategy. The efficient process and professional team made working with Decision Lab a breeze. Highly recommended for quick and reliable market research."

Alan Cerutti

Co-founder & CEO, Happiness Saigon

“The team set out clear expectations from the beginning, communicated effectively throughout the process and have helped us to narrow down the target audience with insights from participants that have already helped our advertisers improve their CC effort. We look forward to partnering more closely with Decision Lab on more impactful projects in the future."

Hai Ly Nguyen

Account Manager at Facebook

“Being able to analyse feedback from our target audience as it occurs on a live dashboard has been an invaluable resource, meaning we can tailor our online campaigns to generate the most return on what we spend and where we spend it.

Soames Hines

Pizza Hut's Marketing Director

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Lead with data, dominate the online marketplace

Insight, strategy, and innovation for the digital frontier.

Addressing the growing challenges in the Financial and Banking sector

Explore growth opportunities

Measure what matters

Generate commercial breakthroughs

Trusted by Vietnam’s innovative minds