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Shaping the Future of Retail

Turn insights into action in Vietnam’s dynamic retail market

Stay ahead in an era of changing consumer expectations and digital evolution. We help you decode the market, connect with audiences, and create strategies that truly deliver.

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Retail

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Transforming Retail, One Insight at a Time

See what others miss

Retail is more than transactions—it’s about experiences, loyalty, and relationships. As consumer habits shift and technology redefines commerce, the retail industry in Vietnam is brimming with opportunities for those ready to adapt.

Decision Lab’s tailored insights empower retailers to thrive by identifying untapped opportunities, optimizing customer journeys, and embracing change with confidence.

Retail Brand Leaders

Discover how leading brands are earning loyalty and shaping the future of retail in Vietnam.

Consumer Touchpoint Analytics

Gain a deep understanding of how your audience interacts with your brand across both physical and digital spaces.

Emerging Retail Trends

Stay ahead of the curve with insights into new models like experiential retail and AI-powered personalization.

Our Solutions

Addressing the growing challenges in the Financial and Banking sector

From our clients' words

Trusted by Vietnam’s innovative minds

“Working with Decision Lab has been a pleasure for our team. We really appreciate their expertise, especially their responsiveness and supportiveness in case of urgent needs. We continue to use YouGov BrandIndex as our main tool to track our brand and competitors, enabling us to spot trends and market opportunities and make data-driven decisions.”

Michael Lin

General Manager of Pizza Hut Vietnam

“We are very pleased to partner in this project with Decision Lab, a leading market research and data analytics company. Decision Lab has provided valuable insights and data on the audio advertising landscape in Vietnam and helped us create a compelling thought leadership report showcasing the benefits and best practices of Spotify Ads. This report has enabled us to position ourselves as experts in audio advertising and attract more clients who want to leverage Spotify Ads for their marketing campaigns. We look forward to continuing our collaboration with Decision Lab.”

Nguyen Ha Duc Minh

Founder & Senior Advisor of Lava Digital Group,

“We are happy with the collaboration with Decision Lab. They have delivered a high-quality report that provides valuable insights into the needs and preferences of Vietnamese employees in the post-pandemic era. The report has helped us better understand our target market and position ourselves as a leading innovative and flexible workspace provider. The report has also generated a lot of positive media attention and enhanced our reputation as a thought leader in the industry. We are impressed by the speed and professionalism of Decision Lab. We look forward to working with them again in the future.”

Greg Ohan

CEO of The Sentry

"I was impressed with the speed and ease of Decision Lab's omnibus service. Within just three days, we obtained high-quality consumer insights that helped us shape our marketing strategy. The efficient process and professional team made working with Decision Lab a breeze. Highly recommended for quick and reliable market research."

Alan Cerutti

Co-founder & CEO, Happiness Saigon

“The team set out clear expectations from the beginning, communicated effectively throughout the process and have helped us to narrow down the target audience with insights from participants that have already helped our advertisers improve their CC effort. We look forward to partnering more closely with Decision Lab on more impactful projects in the future."

Hai Ly Nguyen

Account Manager at Facebook

“Being able to analyse feedback from our target audience as it occurs on a live dashboard has been an invaluable resource, meaning we can tailor our online campaigns to generate the most return on what we spend and where we spend it.

Soames Hines

Pizza Hut's Marketing Director

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Turn insights into action in Vietnam’s dynamic retail market

See what others miss

Addressing the growing challenges in the Financial and Banking sector

Explore growth opportunities

Measure what matters

Generate commercial breakthroughs

Trusted by Vietnam’s innovative minds