Insurance Industry | Decision Lab

Insuring the Future of Insight

Protect what matters, predict what’s next.

Vietnam’s insurance industry is evolving at lightning speed—are you keeping up? Uncover fresh opportunities, decode customer needs, and secure your spot as a market leader.

Talk to us today.

Banking and Finance

Industry Overview Our Solutions Our Experts Case Studies Resources

Deep Insights for a Resilient Tomorrow

Coverage that goes beyond policies

Insurance isn’t just about premiums and policies anymore—it’s about trust, transparency, and delivering value in an ever-changing world. In Vietnam and Southeast Asia, rising digital adoption and shifting customer demands are rewriting the rules.

At Decision Lab, we help insurers stay ahead by translating data into action. Whether you’re optimizing customer journeys, navigating emerging markets, or building loyalty, we’re here to make complex challenges simple—and opportunities crystal clear.

Policyholder Pulse

Discover what truly matters to customers and design insurance products that click with their evolving priorities.

Market Disruption Insights

Identify game-changing trends, from the rise of microinsurance to the shift toward digital-first solutions.

Trust Tracker

Measure how customers perceive your brand and take proactive steps to deepen loyalty and engagement.

Our Solutions

Addressing the growing challenges in the Financial and Banking sector

From our clients' words

Trusted by Vietnam’s innovative minds

“Working with Decision Lab has been a pleasure for our team. We really appreciate their expertise, especially their responsiveness and supportiveness in case of urgent needs. We continue to use YouGov BrandIndex as our main tool to track our brand and competitors, enabling us to spot trends and market opportunities and make data-driven decisions.”

Michael Lin

General Manager of Pizza Hut Vietnam

“We are very pleased to partner in this project with Decision Lab, a leading market research and data analytics company. Decision Lab has provided valuable insights and data on the audio advertising landscape in Vietnam and helped us create a compelling thought leadership report showcasing the benefits and best practices of Spotify Ads. This report has enabled us to position ourselves as experts in audio advertising and attract more clients who want to leverage Spotify Ads for their marketing campaigns. We look forward to continuing our collaboration with Decision Lab.”

Nguyen Ha Duc Minh

Founder & Senior Advisor of Lava Digital Group,

“We are happy with the collaboration with Decision Lab. They have delivered a high-quality report that provides valuable insights into the needs and preferences of Vietnamese employees in the post-pandemic era. The report has helped us better understand our target market and position ourselves as a leading innovative and flexible workspace provider. The report has also generated a lot of positive media attention and enhanced our reputation as a thought leader in the industry. We are impressed by the speed and professionalism of Decision Lab. We look forward to working with them again in the future.”

Greg Ohan

CEO of The Sentry

"I was impressed with the speed and ease of Decision Lab's omnibus service. Within just three days, we obtained high-quality consumer insights that helped us shape our marketing strategy. The efficient process and professional team made working with Decision Lab a breeze. Highly recommended for quick and reliable market research."

Alan Cerutti

Co-founder & CEO, Happiness Saigon

“The team set out clear expectations from the beginning, communicated effectively throughout the process and have helped us to narrow down the target audience with insights from participants that have already helped our advertisers improve their CC effort. We look forward to partnering more closely with Decision Lab on more impactful projects in the future."

Hai Ly Nguyen

Account Manager at Facebook

“Being able to analyse feedback from our target audience as it occurs on a live dashboard has been an invaluable resource, meaning we can tailor our online campaigns to generate the most return on what we spend and where we spend it.

Soames Hines

Pizza Hut's Marketing Director

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Protect what matters, predict what’s next.

Coverage that goes beyond policies

Addressing the growing challenges in the Financial and Banking sector

Explore growth opportunities

Measure what matters

Generate commercial breakthroughs

Trusted by Vietnam’s innovative minds