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Cooking Up Success

Unlock new possibilities in Vietnam’s Food & Beverage market

From flavor trends to sustainability, we provide the insights that fuel your growth and innovation in one of the country’s most dynamic industries.
Start your F&B transformation today
Food and Beverage
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Savoring Opportunities in F&B

Insights that satisfy

The Food & Beverage industry is an ever-changing world of trends, tastes, and consumer preferences. To stand out, brands need more than creativity—they need data-driven strategies that connect with what their customers crave.

Decision Lab delivers insights that help F&B brands lead with confidence. Whether launching a new product or redefining an entire category, we guide you toward informed, impactful decisions.
Flavor Innovation Studies
Stay ahead of taste trends with insights that guide product development.
Sustainability Metrics
Learn how eco-conscious strategies resonate with modern consumers and impact brand loyalty.
Market Landscape Analysis
Identify opportunities in Vietnam’s dynamic F&B ecosystem and capture untapped demand.
Our Solutions

Addressing the growing challenges in the Financial and Banking sector

Explore growth opportunities

Dynamic segmentation
Dynamic segmentation
Dynamic segmentation

Measure what matters

Real-time brand measurement
Campaign evaluation
Customer experience management
Bespoke performance tracking

Generate commercial breakthroughs

Next-gen marketing mix modelling
Concept optimisation
Thought leadership creation
From our clients' words

Trusted by Vietnam’s innovative minds

“Working with Decision Lab has been a pleasure for our team. We really appreciate their expertise, especially their responsiveness and supportiveness in case of urgent needs. We continue to use YouGov BrandIndex as our main tool to track our brand and competitors, enabling us to spot trends and market opportunities and make data-driven decisions.”
Michael Lin
General Manager of Pizza Hut Vietnam
“We are very pleased to partner in this project with Decision Lab, a leading market research and data analytics company. Decision Lab has provided valuable insights and data on the audio advertising landscape in Vietnam and helped us create a compelling thought leadership report showcasing the benefits and best practices of Spotify Ads. This report has enabled us to position ourselves as experts in audio advertising and attract more clients who want to leverage Spotify Ads for their marketing campaigns. We look forward to continuing our collaboration with Decision Lab.”
Nguyen Ha Duc Minh
Founder & Senior Advisor of Lava Digital Group,
“We are happy with the collaboration with Decision Lab. They have delivered a high-quality report that provides valuable insights into the needs and preferences of Vietnamese employees in the post-pandemic era. The report has helped us better understand our target market and position ourselves as a leading innovative and flexible workspace provider. The report has also generated a lot of positive media attention and enhanced our reputation as a thought leader in the industry. We are impressed by the speed and professionalism of Decision Lab. We look forward to working with them again in the future.”
Greg Ohan
CEO of The Sentry
"I was impressed with the speed and ease of Decision Lab's omnibus service. Within just three days, we obtained high-quality consumer insights that helped us shape our marketing strategy. The efficient process and professional team made working with Decision Lab a breeze. Highly recommended for quick and reliable market research."
Alan Cerutti
Co-founder & CEO, Happiness Saigon
“The team set out clear expectations from the beginning, communicated effectively throughout the process and have helped us to narrow down the target audience with insights from participants that have already helped our advertisers improve their CC effort. We look forward to partnering more closely with Decision Lab on more impactful projects in the future."
Hai Ly Nguyen
Account Manager at Facebook
“Being able to analyse feedback from our target audience as it occurs on a live dashboard has been an invaluable resource, meaning we can tailor our online campaigns to generate the most return on what we spend and where we spend it.
Soames Hines
Pizza Hut's Marketing Director
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