While it’s tempting to review a campaign based on clicks and impressions, it’s insufficient to establish a thorough understanding of your campaign audience, and how and why they are engaging.
AudienceReport provides you with in-target group reach, frequency, affinity and TRPs, as well as allowing you to optimize your digital advertising plan across digital media platforms by giving site-by-site comparisons.
This is all provided in real-time, meaning you can change your digital media mix on the go, enabling you to optimize your media investment quickly and efficiently.
Holistic and integrated marketing campaigns increase the likelihood of effect, as do sound media strategies and persuasive creative content. Typically, effects can be segmented into two categories: attitudinal effects and sales effects.
By combining actual audience data and employing rigorous testing to measure the impact by using control/exposed methodology, EffectLab helps you to determine whether those exposed to your digital campaign vary in their attitudinal or behavioral response from those who weren’t.
Planning Lab helps you optimize your media budget across multimedia channels. By fusing official TV data with empirical data from digital channels, we provide you with solid reach and frequency estimates for your campaign.
We also help you rank digital publishers based on their reach and brand effect so you know where to focus your advertising and marketing efforts.
Client success stories