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YOUR  DECISIONS

Reach the right audience through the right channel.

While reach, frequency and effect remain the key measures for establishing return on media investments, the way to optimise, establish and measure this all important data has changed rapidly.

Today, not only does most media consumption happens behind a screen, but behind several different screens all at once.Unlike the past, consumers are using TV, smartphones, tablets and PCs sequentially and simultaneously.

With the rise of this multi-screen behavior, it is imperative that you connect with your consumers across multiple channels and platforms. However, choosing the right media mix is the real challenge.

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While it’s tempting to review a campaign based on clicks and impressions, it’s insufficient to establish a thorough understanding of your campaign audience, and how and why they are engaging.

AudienceReport provides you with in-target group reach, frequency, affinity and TRPs, as well as allowing you to optimize your digital advertising plan across digital media platforms by giving site-by-site comparisons.

This is all provided in real-time, meaning you can change your digital media mix on the go, enabling you to optimize your media investment quickly and efficiently.

Read more about AudienceReport

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Holistic and integrated marketing campaigns increase the likelihood of effect, as do sound media strategies and persuasive creative content. Typically, effects can be segmented into two categories: attitudinal effects and sales effects.

By combining actual audience data and employing rigorous testing to measure the impact by using control/exposed methodology, EffectLab helps you to determine whether those exposed to your digital campaign vary in their attitudinal or behavioral response from those who weren’t.

Read more about Effect Lab

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Planning Lab helps you optimize your media budget across multimedia channels. By fusing official TV data with empirical data from digital channels, we provide you with solid reach and frequency estimates for your campaign.

We also help you rank digital publishers based on their reach and brand effect so you know where to focus your advertising and marketing efforts.

Contact us now to make better planning decisions

Our three key ingredients

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Online Community

Our Online Community is the largest in Southeast Asia for research, and enables us to collect a far-reaching range of opinions instantly.

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Partners & Technologies

We integrate with some of the strongest partners and technologies in the industry to handle data faster and with more flexibility.

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Decision Consultants

Our Lab is staffed with an international team of Decision Consultants who take pride in taming data and deliver structured and concise decision support.

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SPECIAL REPORT

The Four Cs of Mobile Advertising

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SPECIAL REPORT

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SPECIAL REPORT

Out-of-Home Food & Drink Consumption Trends Vietnam

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Want market research that’s as agile as your consumers? Let's talk