At Decision Lab, we keep you connected with your consumers and your market through our continual customized consumer monitoring. Our dashboard tools provide you with real-time data about your market. Our industry knowledge brings clarity to our data and helps you understand where you stand amongst your competitors, the threats to prepare for and the opportunities to capture.
Decision Lab’s syndicated continuous Foodservice Monitor reports help foodservice operators, manufacturers and importers of food & drink by supplying them with essential and timely consumer information for their strategic and tactical planning.
Foodservice Monitor gathers information daily on out of home consumption and presents this in accessible reports for subscribers, providing a complete overview of restaurant visits, spend, types of food & drink consumed, reasons/motivations for consumption, eating occasions, location of restaurant and much more.
In order to establish the return on marketing investment it is essential to have an accurate understanding and measurement of brand performance. Our Brand Lab tool provides you with the essential brand metrics you need to measure effect, and trigger appropriate and timely decisions.
We offer Brand Lab both as a dipstick study (BrandSnap) best applied following a major campaign or strategy change, or as a continuous monitoring tool that allows you to be completely in-sync with your consumers enabling you to instantly identify shifts in their habits or competitor action.
Client success stories