ABOUT THE FOODSERVICE MONITOR
The syndicated Foodservice Monitor supplies consumer eating out purchase & visit data using Decision Lab’s online panel in Vietnam.
The Foodservice Monitor is a continuous tracker that collects interviews daily with a minimum monthly sample of 1,300 survey completes in Ho Chi Minh City (50%), Hanoi (40%) and Da Nang (10%), comprising of purchases/visits made by Vietnamese consumers aged 15+ when eating out and adults' report on what children under the age of 15 had to eat & drink out-of-home.
CHANNEL SEGMENTATION
The Foodservice Monitor captures all visits where Food/Drink is prepared by a restaurant chef/street vendor. The following channel definitions are used:
Full-Service Restaurants
Fine Dining Restaurants
Average spend above VND110K per person. Fine Dining is segmented by cuisine type (Vietnamese, Japanese, Korean, Chinese, French, Mexican etc.)
FAST CASUAL Restaurants
Average spend under VND110K per person & pre-coded chains. Fast Casual is segmented by cuisine type (Vietnamese, Japanese, Korean, Chinese, French, Mexican etc), Fast Casual example chains: Kichi Kichi, Gogi House, Wrap & Roll, Pizza Hut, Mon Hue, Thai Express etc.
Quick Service Restaurants
Coffee/Tea
(Highlands Coffee, Starbucks etc)
burget
(McDonald’s, Burger King, Lotteria etc)
Chicken
(KFC, Jollibee etc)
Sandwiches/Wraps/Kebab/Bakery
(Subway, Tous Les Jours etc)
Sushi
Vietnamese
Chinese
Thai
Korean
Pizza
(Subway, Tous Les Jours etc)
Bakery
(Tous Les Jours, Bread Talk etc)
Ice cream
(Fanny, Baskin Robbins etc)
Juice/Smoothie bar
(Jamba Juice, Jungle Juice etc)
others
StreetFood
Vietnamese Food & Drink bought from Wet market or Street vendor/cart
Alcohol Places
Outlets that mainly serve alcohol including Quan Nhau
Convenience Stores
Standard convenience stores such as Family mart that also offers snacks (some heated up) to eat on- or off-premise
Hotels
Establishments providing accommodation, meals, and other services for travelers and tourists.
Canteen
Workplace, University, School
We work with the most progressive and data-conscious clients in the Foodservice industry.
Contact one of our consultants now to get access to our report.
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