ABOUT THE FOODSERVICE MONITOR
The syndicated Foodservice Monitor supplies consumer eating out purchase & visit data using Decision Lab’s online panel in Vietnam.
The Foodservice Monitor is a continuous tracker that collects interviews daily with a minimum monthly sample of 1,300 survey completes in Ho Chi Minh City (50%), Hanoi (40%) and Da Nang (10%), comprising of purchases/visits made by Vietnamese consumers aged 15+ when eating out and adults' report on what children under the age of 15 had to eat & drink out-of-home.
The Foodservice Monitor captures all visits where Food/Drink is prepared by a restaurant chef/street vendor. The following channel definitions are used:
Vietnamese Food & Drink bought from Wet market or Street vendor/cart
Outlets that mainly serve alcohol including Quan Nhau
Standard convenience stores such as Family mart that also offers snacks (some heated up) to eat on- or off-premise
Establishments providing accommodation, meals, and other services for travelers and tourists.
Workplace, University, School
We work with the most progressive and data-conscious clients in the Foodservice industry.