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SPOTLIGHT SERIES

The Power of 
a Multi-channel Measurement Plan

 

26th March, 2019

06:00 PM - 09:00 PM
WEWORK ETOWN CENTRAL

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ABOUT THE EVENT

  • As communication pathways become increasingly complex, we can no longer expect the general audience to sit through a TV ad passively, as they would in the past. Marketers are employing a more digital platform for communication in order to increase the chances of their brand being seen.
  • While digital advertising platforms have become more advanced, methods of analysis have not, an alarming fact given the huge budgets being spent
  • Decision Lab will share good practices in measuring a multi-channel branding campaign to justify the investment on digital media.
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AGENDA

6:00 PM: Welcoming guests

6:30 PM- 6:45 PM: Opening remarks

6:45 PM - 7:45 PM: Keynote Speeches 

7:45 PM - 9:00 PM: Q&A, Networking 

 

WHO SHOULD ATTEND

  • Brand Managers and Executives
  • Marketing Managers and Executives
  • Media Agencies Managers and Executives

SPEAKER PROFILES

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Daniel Jason Olana

Senior Manager - Digital Measurement Service

Being one of the pioneers in audience tracking, Jason is now a  seven-year experienced guru in digital audience measurement and brand lift study. He oversees Decision Lab's major accounts of both agencies and brands.

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Le Hoai Tram

Senior Consultant - Digital Measurement Service

Tram holds a Master's Degree in Digital Marketing from University of Southampton, UK. She joined Decision Lab in 2016 and soon after that progressed to Senior Consultant, leading the research development in the area of digital media.

VENUE

Floor 23rd, WeWork Coworking and Office Space

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ORGANIZERS

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LOCATION

ETown Central, 11 Doan Van Bo, District 4, Ho Chi Minh City

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