In 2016, Decision Lab was established in Vietnam with the sole purpose of supporting consumer brands in Southeast Asia. The company was created as a result of a management buyout from Epinion, the Nordic market research consultancy.
In 2019, YouGov Vietnam was created and led by Thue Quist Thomasen, one of the two co-founders of Decision Lab. YouGov Vietnam operated as an independent partner of YouGov Plc under Decision Lab. YouGov Vietnam introduced research products such as YouGov Profiles, BrandIndex, and RealTime for the first time in the Vietnam market.
Aske has more than ten years’ international experience in business and research and, together with Thue, built up Decision Lab’s predecessor, Epinion, from a bold idea and lead it into a leading and ground-breaking market research company.
A graduate of Mathematics and Economics from the University of Copenhagen, Aske is as dedicated and passionate about problem solving and statistics today as he was as a fresh undergraduate. In fact, his idea of relaxing is to play with statistical models and crunch data to solve real-world problems.
With more than 14 years’ experience in marketing, business development and market research, Thue has a fearless approach to business and leadership and helped Aske grow Decision Lab’s predecessor, Epinion from a bold idea into a successful and thriving business.
A graduate of both Copenhagen and HKUST Business Schools, Thue’s passion for new business concepts and entrepreneurship is clear in all of his work, and he even spends his leisure time messing around with new business concepts and entrepreneurship ideas, wondering which area he can disrupt next.