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Your decisions

In order to make the best business decisions you need to have the best information there is in order to truly understand the implications (whether negative or positive) of making such changes.


We give marketers deep insight into consumer behavior and market trends, brand interaction and the platforms your target audience can be found, as well as supporting you make the right decisions on strategy and planning, helping you craft and communicate the optimal brand message.

1. Consumer Understanding 

With today’s consumer changing what and how they buy more rapidly than ever before, it can feel impossible to keep up. We give marketers deep insight into consumer behavior and market trends. and support proactive and reactive solutions to development.

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2. Strategy and Planning

We support in making the right decisions on strategy and planning, aiming to be decision focused, not fact filled. We design for the constantly changing consumer behavior of today and then evolve it for tomorrow’s.

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3. Execution

3.1 Successfully launch new products 

Today’s consumers want new products and they want them fast, yet so many new products fail. We support you on every step of the decision making process, assessing all pain points and helping you innovate, not renovate.

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3.2 Craft the right message

How can you be sure that the message you think your marketing efforts is communicating, is the same message that’s being received? If it’s not, the results can be disastrous. We help you craft the right message for your target audience.

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3.3 Reach the right audience through the right channel

It can be incredibly difficult to know where today’s digitally fluid consumers are. We help you reach your target audience with our ground-breaking tools and expert team who work together to propose the optimal channels and platforms to connect.

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Our three key ingredients


Online Community

Our Online Community is the largest in Southeast Asia for research, and enables us to collect a far-reaching range of opinions instantly.

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Partners & Technologies

We integrate with some of the strongest partners and technologies in the industry to handle data faster and with more flexibility.

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Decision Consultants

Our Lab is staffed with an international team of Decision Consultants who take pride in taming data and deliver structured and concise decision support.

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The Rise of E-wallet Vietnam


The Rise of E-wallet in Vietnam 2021




Next Generation of Audience Measurement



The Connected Consumer Q4 2021




Want market research that’s as agile as your consumers? Let's talk