While it’s tempting to review a campaign based on clicks and impressions, it’s insufficient to establish a thorough understanding of your campaign audience, and how and why they are engaging.
AudienceReport provides you with in-target group reach, frequency, affinity and TRPs, as well as allowing you to optimize your digital advertising plan across digital media platforms by giving site-by-site comparisons.
This is all provided in real-time, meaning you can change your digital media mix on the go, enabling you to optimize your media investment quickly and efficiently.
Holistic and integrated marketing campaigns increase the likelihood of effect, as do sound media strategies and persuasive creative content. Typically, effects can be segmented into two categories: attitudinal effects and sales effects.
By combining actual audience data and employing rigorous testing to measure the impact by using control/exposed methodology, EffectLab helps you to determine whether those exposed to your digital campaign vary in their attitudinal or behavioral response from those who weren’t.
Client success stories
Our Online Community is the largest in Southeast Asia for research, and enables us to collect a far-reaching range of opinions instantly.
We integrate with some of the strongest partners and technologies in the industry to handle data faster and with more flexibility.
Our Lab is staffed with an international team of Decision Consultants who take pride in taming data and deliver structured and concise decision support.