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Notes @ the Lab

Read our latest insights on the Vietnam consumer landscape

KFC tops the Decision Lab's F&B rankings 2023

Decision Lab reveals the F&B rankings 2023 in Vietnam based on data from YouGov ...
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Vietnamese diners put down the burgers and pizza in favour of Japanese, BBQ and Hotpot

There’s been a shift in the way Vietnamese spend their money when it comes to eating out. ...
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Vietnam Foodservice Seminar 2018 makes headlines

Decision Lab and Eurocham welcomed over 150 of Vietnam’s top F&B executives and ...
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It’s time for Beverage Manufacturers to shift their sales focus in the Out-of-Home market

Up until Q2 2017, Quick Service Restaurants (QSR) had always been a top 3 sales channels ...
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5 things you need to know about Generation Z

Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
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3 reasons why Convenience stores are your next direct competitors

Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
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Vietnam’s restaurants showed signs of traffic improvement but more fierce competition awaits

Out-of-home visits in Vietnam’s three biggest cities picked up in Quarter 2-2017 with a ...
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Restaurant industry in Vietnam took a downturn in Q1 2017

The Foodservice industry in Vietnam in Q1, 2017 changed quite drastically, with sharply ...
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Top 5: What foodservice brands in Vietnam must know

With a population of more than 93 million, that’s increasing both in size and purchasing ...
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Vietnamese consumers: frugal with food but splash out on drinks

Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
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Are Western restaurants affordable enough to become an everyday staple in Vietnam?

A new report from research company Decision Lab shows that Western restaurants are a ...
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Are Western restaurants stealing Vietnamese children away from traditional foods?

A new report from research company Decision Lab shows that Western restaurants are a ...
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Is online ordering crucial for restaurants’ success in Vietnam?

Eating out is one of the favourite activities of the Vietnamese with adult visits to out ...
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