<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=331640213977849&amp;ev=PageView&amp;noscript=1">
Skip to content
ygdl_website_solution_yg_brandindex_explore_2-min

Notes @ the Lab

Read our latest insights on the Vietnam consumer landscape

Bank Satisfaction Rankings 2026: Vietcombank leads the rankings as competition tightens amongst top players

Bank Satisfaction Rankings 2026: Vietcombank returns to the top as competition tightens, ...
Start Reading

MB is named the Best Bank of 2026 for the first time; SHB advances into Vietnam’s Top 10 private banks

Decision Lab Best Bank Rankings 2025 reveals the top banks in terms of overall brand ...
Start Reading

Vietcombank, MB, and Techcombank lead the Best Future Wealth Bank 2025, with VIB breaking into the Top 4 for customer satisfaction

Discover which banks top Vietnam's 2025 rankings for trust and customer satisfaction ...
Start Reading

European businesses reaffirm Vietnam's long-term potential

Decision Lab surveys European business confidence in Vietnam for EuroCham. Report covers ...
Start Reading

EuroCham Vietnam’s Q1 2025 Business Confidence Index

Decision Lab surveys European business confidence in Vietnam for EuroCham. Report covers ...
Start Reading

Huge strides in bank satisfaction: SHB is the biggest improver, Techcombank takes the lead in the rankings

Decision Lab Best Bank Rankings 2025 reveals the top banks in terms of overall brand ...
Start Reading

Vietnam’s digital shift: TikTok & Threads rise, Facebook fights back, and bank-owned apps gain momentum

Vietnam's digital landscape shifts as TikTok and Threads rise, Facebook battles back in ...
Start Reading

Vietcombank retains top spot, VPBank and ACB make impressive strides in Vietnam’s banking sector

Decision Lab Best Bank Rankings 2025 reveals the top banks in terms of overall brand ...
Start Reading

Vietnam's Remarkable Rebounce Amidst Global Uncertainties

Education Market Study 2024 is a new report from Decision Lab, BritCham Vietnam, and key ...
Start Reading

Shopee tops Decision Lab Best Brand Rankings 2024

Education Market Study 2024 is a new report from Decision Lab, BritCham Vietnam, and key ...
Start Reading

Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong gains

Vietcombank tops the Decision Lab Bank Satisfaction Rankings as Techcombank makes strong ...
Start Reading

Vietnam’s Resilience Shines: EuroCham Business Confidence Index Grows Amidst Typhoon Yagi’s Aftermath

EuroCham Business Confidence Index Q3 2024 report analyses the country's economic ...
Start Reading

EuroCham Vietnam’s Q2 Business Confidence Index survey: Cautious optimism, but administrative bottlenecks remain a stumbling block

The European Chamber of Commerce in Vietnam (EuroCham) unveiled its Q2 2024 Business ...
Start Reading

Boosting Financial Literacy: Summit Unveils Strategies for a More Secure Financial Future Vietnamese Consumers

The first-ever Vietnam Financial Empowerment Summit to discuss the current financial ...
Start Reading

New report highlights need for more accessible credit and better financial literacy

New report highlights the growing demand for consumer credit in Vietnam due to lower ...
Start Reading

Vietnam's economic rise fuels European optimism, yet regulatory hurdles persist: EuroCham Vietnam’s Business Confidence Index

EuroCham Vietnam's Business Confidence Index shows rising optimism among European ...
Start Reading

BaoViet Life is the best insurance brand in Vietnam

Discover the top insurance brands in Vietnam, with BaoViet Life leading the rankings for ...
Start Reading

2024 Marketing forecast: prioritising value and efficiency in a shifting economy

Brands in 2024 will face challenges due to economic uncertainty and the rapid development ...
Start Reading

Vietcombank tops Decision Lab Best Bank Rankings 2024

Vietcombank tops Decision Lab Best Bank Rankings 2024. Download the full ranking at ...
Start Reading

Vietnam's business confidence gains traction in Q4 2023 amid challenges: EuroCham report

EuroCham Vietnam's Q4 2023 Business Confidence Index shows signs of resilience in ...
Start Reading

Samsung tops the Decision Lab Best Brand Rankings for the third year in a row

Samsung has once again claimed the 'best brand' title in Vietnam, according to the ...
Start Reading

Vietcombank has the happiest customers in Vietnam

Discover the Decision Lab Bank Satisfaction Rankings 2023 for Vietnam. Vietcombank leads ...
Start Reading

Vietnam’s business landscape is brightening, says EuroCham Business Confidence Index Q3 2023

Insights on Vietnam's business landscape from EuroCham Business Confidence Index Q3 2023 ...
Start Reading

ACB’s chairman rocks the stage and the ad awareness in Vietnam

ACB's chairman Tran Hung Huy's performance at the Gala Night celebrating the 30th ...
Start Reading

EuroCham Vietnam’s Q2 2023 Business Confidence Index reveals a modest decline, reflecting prevailing market conditions

Decision Lab surveys European business confidence in Vietnam for EuroCham. Report covers ...
Start Reading

Cautious consumers hope to ride out financial turbulence

How are Vietnamese consumers coping with the cost-of-living crisis? Find out in Decision ...
Start Reading

European businesses see signs of stabilisation in Vietnam's economy but remain cautious

European business leaders remain cautious but see signs of improvement in Vietnam's ...
Start Reading

Which Brands Stood out from the Crowd this Tết?

According to YouGov BrandIndex data, e-commerce was the most successful of all product ...
Start Reading

European Business Confidence In Vietnam's Economic Performance Continued To Decline In Q4 2022

YouGov’s latest “Global Best Brand Ranking 2022” is a celebration of brands with the best ...
Start Reading

Fintech and Mobile Banking Lead YouGov’s Bank and Payment System Consideration Rankings in Vietnam

The biggest consumer finance survey in Vietnam has named MoMo (30.8 points), Vietcombank ...
Start Reading

Samsung ranked ‘Best Brand’ in Vietnam for the second year running

Samsung has once again been named ‘Best Brand’ in Vietnam. For the second year in a row, ...
Start Reading

European business confidence in Vietnam's business climate slips further but remains strong in Q3 2022

During the third quarter of 2022, European business stakeholders' perception of Vietnam's ...
Start Reading

3 quick facts about E-wallets this Tet

3 quick facts about how E-wallet user behavior will shift during the upcoming Tet holiday ...
Start Reading

E-wallet in Vietnam: Solving the user (dis)loyalty puzzle

Ewallet providers may boost customer loyalty and incentivize more spending if they ...
Start Reading

Promotion, Security, Availability still biggest drawcards in Vietnam’s crowded E-wallet market

Our fresh insights indicate that e-wallets users from different age groups and locations ...
Start Reading

Demystifying the rise of E-wallets in Vietnam

The rising popularity of E-wallets in Vietnam suffers from a lack of careful examination. ...
Start Reading