<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=331640213977849&amp;ev=PageView&amp;noscript=1">
Skip to content
ygdl_website_solution_yg_brandindex_explore_2-min

Notes @ the Lab

Read our latest insights on the Vietnam consumer landscape

Decision Lab Best F&B Rankings 2026: Vietnam’s F&B brand landscape shows a widening gap between leaders and the rest

Discover how Vietnam's top F&B brands are performing on consumer perception, and what ...
Start Reading

KFC tops the third year in a row, with Jollibee jumping 4 spots in Decision Lab’s Best F&B Rankings 2025

Decision Lab Best F&B Rankings 2025 reveals the top F&B brands in terms of ...
Start Reading

Vietnamese consumers prioritise savings while dining out remains essential

The F&B industry is adapting to ongoing economic shifts. The report delves into ...
Start Reading

KFC tops the Decision Lab Best F&B Rankings for the second year in a row

New report highlights the growing demand for consumer credit in Vietnam due to lower ...
Start Reading

Haidilao is Vietnam’s biggest brand mover for December 2023

Discover Vietnam's biggest brand movers for December 2023. Haidilao takes the top spot ...
Start Reading

Samsung tops the Decision Lab Best Brand Rankings for the third year in a row

Samsung has once again claimed the 'best brand' title in Vietnam, according to the ...
Start Reading

GrabFood and ShopeeFood are locked in a tight race for the food delivery crown

According to the latest Decision Lab Connected Consumer, the second quarter of 2023 saw a ...
Start Reading

KFC tops the Decision Lab's F&B rankings 2023

Decision Lab reveals the F&B rankings 2023 in Vietnam based on data from YouGov ...
Start Reading

Vietnamese diners put down the burgers and pizza in favour of Japanese, BBQ and Hotpot

There’s been a shift in the way Vietnamese spend their money when it comes to eating out. ...
Start Reading

Vietnam Foodservice Seminar 2018 makes headlines

Decision Lab and Eurocham welcomed over 150 of Vietnam’s top F&B executives and ...
Start Reading

It’s time for Beverage Manufacturers to shift their sales focus in the Out-of-Home market

Up until Q2 2017, Quick Service Restaurants (QSR) had always been a top 3 sales channels ...
Start Reading

5 things you need to know about Generation Z

Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
Start Reading

3 reasons why Convenience stores are your next direct competitors

Within the past one year, Vietnamese out of home consumption saw a slight growth of 9% in ...
Start Reading

Vietnam’s restaurants showed signs of traffic improvement but more fierce competition awaits

Out-of-home visits in Vietnam’s three biggest cities picked up in Quarter 2-2017 with a ...
Start Reading

Restaurant industry in Vietnam took a downturn in Q1 2017

The Foodservice industry in Vietnam in Q1, 2017 changed quite drastically, with sharply ...
Start Reading

Top 5: What foodservice brands in Vietnam must know

With a population of more than 93 million, that’s increasing both in size and purchasing ...
Start Reading

Vietnamese consumers: frugal with food but splash out on drinks

Decision Lab's latest report on Out-of-home Food and Drinks Consumption Trend Vietnam
Start Reading

Are Western restaurants affordable enough to become an everyday staple in Vietnam?

A new report from research company Decision Lab shows that Western restaurants are a ...
Start Reading

Are Western restaurants stealing Vietnamese children away from traditional foods?

A new report from research company Decision Lab shows that Western restaurants are a ...
Start Reading

Is online ordering crucial for restaurants’ success in Vietnam?

Eating out is one of the favourite activities of the Vietnamese with adult visits to out ...
Start Reading