Vietnam’s digital landscape: Reshaped by AI, livestreaming, and social platforms
Generation gap narrows in social media use, AI shapes daily life, and livestreaming ...
Digital dynamics: The mainstreaming of AI tools in 2025 in Vietnam
AI tools are mainstream in Vietnam by 2025, reshaping digital habits and social media ...
The Fengshui formula behind TikTok’s meteoric rise in Vietnam
Discover the secrets fueling TikTok's growing importance to Vietnamese users and uncover ...
Threads is becoming the new interest for Vietnamese Millennials
Gen Y in Vietnam is turning to Threads, according to Decision Lab's latest Connected ...
How Vietnamese are redefining their social media consumption
The Connected Consumer Q2 2024 report reveals significant shifts in Vietnam's social ...
Generational shifts in Vietnam's music streaming: How YouTube and Spotify are shaping preferences
Explore the latest insight into the music streaming industry in Vietnam in quarter 1/2024.
Decision Lab: The text-based social media becomes more vibrant in Q1 2024
The Connected Consumer is a quarterly report conducted by Decision Lab since 2019 and is ...
Netflix can't chill: Streaming giant struggles to capture Vietnamese connected consumers' attention
Despite being a domineering streaming platform worldwide, Netflix struggles to capture ...
Gen Z’s social distraction gives new platforms hope in Vietnam
Gen Z consumers' increasing distraction across media devices and channels opens up ...
Fifty-five percent of Gen Z now using TikTok in Vietnam: Facebook, YouTube launch 'Reels' and 'Shorts'
Decision Lab's Connected Consumer quarterly study continues to explore trends and changes ...
Decoding the habits of the connected Vietnamese consumer this Tết
Exponential increases in smartphone usage and Internet connectivity has led to incredible ...
Mobile Gaming Revenue tops $1billion in Southeast Asia
The addictive nature of playing games on mobile phones has seen advertising revenues in ...
At a glance: The everything you need-to-know of mobile gaming in Vietnam
With revenues from mobile games in Vietnam already at $136 million* at the beginning of ...
The Price of Victory: Analysing the value of an ad during the recent AFF Cup Final.
According to Brands Vietnam, a 30s spot during the 2nd leg of the 2018 AFF Cup Final ...
Is your Tet TVC doing enough?
If you are going to invest in making a commercial or online video that leverages the most ...
Yes, the Internet is redefining Gen Z’s TV habits
Research by Decision Lab has revealed that although tech-savvy GenZers have ...
Decision Lab: The forefront of digital marketing measurement
How do we accurately measure digital marketing trends? What’s the importance of brand ...
Why mobile ads must be functional to capture Vietnamese consumers
Vietnam’s mobile marketers need to invest more into ensuring their marketing content has ...
Almost half of mobile ads are clicked on by mistake
A brand new study from market research agency, Decision Lab highlights the huge void in ...
The importance of emojis for brands in Vietnam
The importance of emojis for brands in Vietnam