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COVID-19 cited as young Vietnamese' top motivation for healthy eating

46% of Vietnamese Gen Y & Gen Z consumers cited COVID-19 as the main motivator for ...
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Homegrown Coc Coc fast-rising among international web browsers

In the first quarter of 2022, Coc Coc is rising fast in terms of usage and user ...
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Vietnamese return to old Internet habits after pandemic

Vietnamese consumers are going back to pre-pandemic levels of usage and preference for ...
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Are Vietnamese tweeting more? A review of social media use in Q1 2022

Social media platforms are more popular than ever in Vietnam, after a period of ...
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Are brands in Vietnam doing enough to save the environment?

According to a recent Decision Lab survey, Vietnamese believe that corporations can do ...
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Embracing social commerce: A consumer journey perspective

Learn how social commerce shoppers circumvent risks of online commerce frauds using ...
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The state of social commerce in Vietnam

MMA Vietnam and Decision Lab recently launched a report which sheds light on the state of ...
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Facebook, an influential presence in the Vietnamese omnichannel consumer journey

Facebook's influence on commerce in Vietnam extends beyond the online world: Facebook ...
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This Valentine's day, Vietnamese are swiping right for love

How do the digitally connected Vietnamese find romance in 2022?
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Decision Lab served as Knowledge Partner at APAC and Vietnam MMA Smarties Awards 2021

Decision Lab served as the Knowledge Partner to the 2021 MMA Smarties Awards in APAC and ...
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YouGov and Decision Lab join forces to bring state-of-the-art data solutions to brands in Vietnam

YouGov, the international research and data analytics group headquartered in London, ...
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The making of agile marketing professionals

Three of Decision Lab’s senior team take us through the specialized approach that helps ...
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Decision Lab: The forefront of digital marketing measurement

How do we accurately measure digital marketing trends? What’s the importance of brand ...
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Decision Lab: Defining Agile Market Research in the digital age

Thue Thomasen & Aske Østergård, founders of market research (MR) agency Decision Lab, ...
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Back Home To Vietnam: Embracing The Transition

Returning home to Vietnam can be difficult. We asked three Decision Lab staff, all of ...
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Vietnam's top graduates join Decision Lab's Market Research Consultant Program

Ability to apply in depth understanding to our clients' new challenges, work with the ...
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Decision Lab continues to expand with five new high calibre consultants

Market research company Decision Lab, continues to extend its presence in South East Asia ...
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Decision Lab continues to grow with six new market researchers

Ability to apply in depth understanding to our clients' new challenges, work with the ...
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Decision Lab launch makes international news

Decision Lab has firmly established itself as the new name in the Asian market research ...
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From Epinion to Decision Lab: The new name in Asian market research

From Epinion to Decision Lab: The new name in the Asian research industry. Our expert ...
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What brands must know about Generation Z in Vietnam

Vietnam: what brands must know about Generation Z
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What brands need to know about Generation Z in Malaysia

Everything brands need to know about connecting with Malaysia's 13-21 year olds from ...
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The importance of emojis for brands in Vietnam

The importance of emojis for brands in Vietnam
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Do Vietnamese women expect too much of themsleves?

Is it possible to embrace and uphold a modern work life balance or do women in Vietnam ...
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Tet spending in Vietnam will hit at an all time high

Deep insight into how consumers in Vietnam will be spending this Tet
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3 successful strategies in times of shrinking wallets

Market Research agency Decision Lab outlines how Malaysian consumers behave when times ...
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