About us

Turning questions into breakthroughs

At Decision Lab you are always encouraged to raise your voice and share new ideas.Linh Dan — Senior Consultant

At Decision Lab you are always encouraged to raise your voice and share new ideas.Linh Dan — Senior Consultant

Decision Lab’s values

Our Vision

To revolutionise decision-making across Southeast Asia by delivering agile, connected, and decision-focused market research solutions.

Our Mission

We empower businesses to navigate the complexities of Southeast Asia’s dynamic markets by providing agile, connected, and decision-focused market research solutions.

Through our exclusive partnerships and our commitment to digital innovation, we enable our clients to make informed decisions that drive growth and success.

International market research

Accelerate your global market access from Southeast Asia

15+years of operating experience

100+leading international clients

07platforms and technology partners

100+leading international clients

Curious to see how we turn questions into breakthroughs? Talk to our team about the solutions that fit your business.

Get started today

Thue Quist Thomasen

CEO

Vu Dieu Ha

Executive Assistant to CEO

Pham Tuyet Nhi

Finance Executive

Le Nguyen Bao Ngoc

Finance Executive

Nguyen Hoang Ngoc Lan

People & Operations Intern

Trinh Ngoc Anh Duong

Associate Director, Finance Practice

Nguyen Duoc Ngoc Tran

Associate Manager

Dinh Hoa Linh

Consultant

Nguyen Thi Mai Tram

Director, Head of Insight Velocity Practice

Nguyen Thi Uyen Chi

Director, Head of Experience Economy Practice

Le Ngoc Mai Anh

Manager

Nguyen Le Phuong Tram

Senior Consultant

Nguyen Thao Vy

Consultant

Dao Trang Uyen

Consultant

Sylvia Andhini Putri

Director, Head of Education Practice

Ly Thi Thanh Tam

Operations & Insight Manager

Le Ngoc Linh

Sales & Marketing Intern

Huynh My Tien

Public Relations & Communications Intern

Le Nguyen Tuong Ngoc

Associate

Tran Nguyen Duc Tuan

Associate

Nguyen Hoang Son

Associate

Tran Minh Huong Tho

Associate

Tran Ngoc Tai Ngan

Associate

Ho Ngoc Quy Han

Associate

Nguyen Thi Uyen Chi

Director, Head of Experience Economy Practice

Le Ngoc Mai Anh

Manager

Nguyen Le Phuong Tram

Senior Consultant

Nguyen Thao Vy

Consultant

Dao Trang Uyen

Consultant

Le Nguyen Tuong Ngoc

Associate

Thue Quist Thomasen

CEO

Nguyen Thuy Dung

Director, Head of Finance Practice

Nguyen Thi Mai Tram

Director, Head of Insight Velocity Practice

Nguyen Thi Uyen Chi

Director, Head of Experience Economy Practice

Sylvia Andhini Putri

Director, Head of Education Practice

Our Story

From local roots to regional impact

We started in Vietnam with a mission to rethink how businesses understand their markets. Today, we serve clients across Asia with one unified vision: better decisions, powered by insight.

2009
Founded in joint venture with European research group Epinion
2013
Developed the first online panel in Vietnam
2016
Market leader in tracking digital ads and online audiences
2020
Partnership with YouGov to bring real-time brand tracking to Vietnam
2024
Partnership with Meta to introduce next gen. Marketing Mix Modeling to Vietnam

Automotive

Vietnam’s remarkable rebound amidst global uncertainties

Digital Commerce

Mapping the EV purchase journey in Ho Chi Minh City

Automotive

What premium buyers weigh before the test drive

Automotive

Measuring the return on a national dealer campaign

“I was impressed with the speed and ease of Decision Lab's omnibus service. Within just three days, we obtained high-quality consumer insights that helped us shape our marketing strategy. The efficient process and professional team made working with Decision Lab a breeze. Highly recommended for quick and reliable market research.”

Alan Cerutti

Co-founder & CEO

Happiness Saigon

“We are happy with the collaboration with Decision Lab. They have delivered a high-quality report that provides valuable insights into the needs and preferences of Vietnamese employees in the post-pandemic era. We are impressed by the speed and professionalism of Decision Lab, and look forward to working with them again.”

Greg Ohan

CEO

The Sentry

“Working with Decision Lab has been a pleasure for our team. We really appreciate their expertise, especially their responsiveness and supportiveness in case of urgent needs. We continue to use BrandIndex as our main tool to track our brand and competitors, enabling us to spot trends and market opportunities and make data-driven decisions.”

Michael Lin

General Manager

Pizza Hut Vietnam