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Boiler plate PDF · 35 KB
Company fact sheet PDF · 50 KB
Leadership bios PDF · 37 KB
Logo pack ZIP · 89 KB
Brand guidelines PDF · 5.7 MB
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Fact sheet

A brief overview of the history and current practice of Decision Lab. A way to understand us better.

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Decision Lab logos & usage

Our logo can be downloaded here; please do not use it without prior permission. To request permission, please contact us.

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Meet our team

The specialists behind the research, across every sector we cover.

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From Decision Lab

Latest from the Lab

News, research and commentary from across the industries we cover.

Coc Coc is Vietnam’s second most widely used search engine
Decision Lab

Coc Coc is Vietnam’s second most widely used search engine, with its highest performance on PC and among Gen Z
Connected Consumer H1 2026 Report: Digital Platforms
Decision Lab

Similar usage, different preference: how each generation chooses Vietnam’s leading digital platforms
Decision Lab Bank Satisfaction Rankings 2026
Decision Lab

Bank Satisfaction Rankings 2026: Vietcombank leads the rankings as competition tightens amongst top players
Decision Lab

Decision Lab Best F&B Rankings 2026: Vietnam’s F&B brand landscape shows a widening gap between leaders and the rest
Decision Lab

The rise of independent travel in Vietnam is changing how destinations, airlines, and tour brands compete
Novo Nordisk and Decision Lab release a landmark report calling for obesity to be reframed as a chronic disease in Vietnam
Decision Lab

Novo Nordisk and Decision Lab release a landmark report calling for obesity to be reframed as a chronic disease in Vietnam
YouGov BrandIndex

MB is named the Best Bank of 2026 for the first time; SHB advances into Vietnam’s Top 10 private banks
Decision Lab

Shaping the future of education in Southeast Asia: Introducing Decision Lab’s Education Practice
Latest reports
Rankings

Decision Lab Bank Satisfaction Rankings 2026

Decision Lab Bank Satisfaction Rankings 2026
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Rankings

Best F&B Rankings 2026

Best F&B Rankings 2026
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Trend Report

The State of AI in Marketing 2026

The State of AI in Marketing 2026
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In the press

Decision Lab in the news

Where our research gets picked up — reports cited by newsrooms and trade press across Vietnam and the region.

VnExpress

Hai AI “nội địa” trong top 10 sử dụng nhiều nhất Việt Nam
Việt Nam News

2025 Decision Lab Bank Satisfaction Rankings revealed
VOV English

Zalo is most popular social media platform in Vietnam
ZNews / Vietnam.vn

Zalo continues to lead in 2025
KrASIA

4 key stats from Decision Lab’s Q3 report on Vietnamese consumers’ online behaviors
Báo Nhân Dân

Decision Lab: Thương hiệu Việt ngày càng gia tăng khả năng cạnh tranh trên thị trường
CafeF

Một ứng dụng Việt có tới 76 triệu người dùng, vượt mặt cả Facebook và TikTok
VietnamPlus

Nền tảng Internet Việt Nam cạnh tranh quyết liệt với ‘ông lớn’ trên ‘sân nhà’
BNEWS / TTXVN

Decision Lab công bố danh sách ngân hàng tốt nhất Việt Nam
CafeBiz

Người Việt ngày càng thích mua sắm trong cơn hưng phấn không chủ đích
CafeBiz

Tiết lộ những “nỗi lòng thầm kín” của người Việt: mê mẩn mua sắm qua livestream
Nhịp sống thị trường

Một thế hệ đang mất dần hứng thú với mạng xã hội, nhưng lại tìm thấy niềm vui ở TikTok
Hiệp hội Ngân hàng Việt Nam

Decision Lab công bố Bảng xếp hạng Ngân hàng Tốt nhất 2025
VnEconomy

Lẻ bóng mạng xã hội Việt
Znews

Bộ TT&TT ghi nhận Zalo vượt qua 3 nền tảng Facebook, TikTok và Google
Znews

Nâng cao sức khỏe tài chính cho người tiêu dùng Việt Nam
Diễn đàn Doanh nghiệp

Thị trường F&B: Tăng trưởng bằng sức khỏe thương hiệu
Daily Research News Online

Decision Lab Deal Takes YouGov into Vietnam
DNSE

Từng là ‘ông vua’ ví điện tử, MoMo và ZaloPay đang dần hụt hơi
Thời báo Ngân hàng

Đọc vị phong cách tài chính GenZ
Kinh tế & Tiêu dùng

Bảng xếp hạng doanh nghiệp F&B tại Việt Nam
BritCham Vietnam

BritCham x Decision Lab — Education Market Study 2024
Thị trường Tài chính Tiền tệ

Decision Lab: Bảo Việt Life là thương hiệu bảo hiểm tốt nhất Việt Nam
Thị trường Tài chính Tiền tệ

Samsung dẫn đầu Bảng xếp hạng Thương hiệu tốt nhất của Decision Lab 3 năm liên tiếp
DoanhnhanPlus

Decision Lab công bố Bảo Việt Life dẫn đầu thị trường bảo hiểm Việt Nam

Media partners

The newsrooms and publishers we work with across Vietnam.

Success stories

Stories of transformation

See all impact stories
Brand tracking

From Insights to Impact: How Pizza Hut Vietnam Leveraged Real-time Tracking to Secure Market Leadership

Pizza Hut Vietnam leveraged real-time tracking through YouGov BrandIndex to secure market leadership by gaining insights, tracking competitors, and making data-driven decisions for continued growth and success in the F&B landscape.

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Pizza Hut Vietnam
Audio advertising

More than music to ears: How Lava Digital Group uses Spotify audio ads to drive action

Discover how Decision Lab assists Lava Digital, an exclusive partner of Spotify Advertising in Vietnam, in harnessing the full potential of audio advertising within the domestic market.

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Brand tracking

Consumer brand tracking for the Financial Times in Southeast Asia

How agile, connected and decision focussed market research allows the Financial Times to gain consumer insight across six countries in Southeast Asia.

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Brand & campaign

Analysed brand health & campaign performance over time for LV=

A glance at how YouGov BrandIndex has helped LV= to track their brand health and campaign performance.

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“What's unique about the RealTime offer is the speed of its response and the robustness of its data. As a department, we never know if we're going to be asked ad hoc questions, so knowing that we can get the data and responses by the next day is a huge benefit to us.”

Amy Holder & James Hamilton

Research Manager · Senior Planner

Channel 4

“The ability to look at our reader profiles against so many thousands of attitudes, beliefs and behaviours is hugely valuable.”

Ryan Munson

Insight Manager

Shortlist Media

Looking for insights on Southeast Asia's modern consumers?

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