Decision Lab invests in Vietnam's Experience Economy with the appointment of a new Practice Lead
Decision Lab enhances Vietnam's Experience Economy by appointing Nguyễn Thị Uyên Chi as ...
European businesses reaffirm Vietnam's long-term potential
Decision Lab surveys European business confidence in Vietnam for EuroCham. Report covers ...
EuroCham Vietnam’s Q1 2025 Business Confidence Index
Decision Lab surveys European business confidence in Vietnam for EuroCham. Report covers ...
Vietnam’s Resilience Shines: EuroCham Business Confidence Index Grows Amidst Typhoon Yagi’s Aftermath
EuroCham Business Confidence Index Q3 2024 report analyses the country's economic ...
Vietnamese consumers prioritise savings while dining out remains essential
The F&B industry is adapting to ongoing economic shifts. The report delves into ...
Embracing AI in Vietnam: How businesses are leveraging AI to redefine marketing
Artificial Intelligence (AI) is rapidly transforming industries worldwide, and Vietnam is ...
New report highlights need for more accessible credit and better financial literacy
New report highlights the growing demand for consumer credit in Vietnam due to lower ...
Vietnam's business confidence gains traction in Q4 2023 amid challenges: EuroCham report
EuroCham Vietnam's Q4 2023 Business Confidence Index shows signs of resilience in ...
Vietnam’s business landscape is brightening, says EuroCham Business Confidence Index Q3 2023
Insights on Vietnam's business landscape from EuroCham Business Confidence Index Q3 2023 ...
EuroCham Vietnam’s Q2 2023 Business Confidence Index reveals a modest decline, reflecting prevailing market conditions
Decision Lab surveys European business confidence in Vietnam for EuroCham. Report covers ...
Cautious consumers hope to ride out financial turbulence
How are Vietnamese consumers coping with the cost-of-living crisis? Find out in Decision ...
Robyn Redefines Marketing Mix Modeling with Next-Generation AI Technology
Introducing Robyn, an AI-powered marketing mix modeling solution brought to Vietnam by ...
European businesses see signs of stabilisation in Vietnam's economy but remain cautious
European business leaders remain cautious but see signs of improvement in Vietnam's ...
Which Brands Stood out from the Crowd this Tết?
According to YouGov BrandIndex data, e-commerce was the most successful of all product ...
European Business Confidence In Vietnam's Economic Performance Continued To Decline In Q4 2022
YouGov’s latest “Global Best Brand Ranking 2022” is a celebration of brands with the best ...
European business confidence in Vietnam's business climate slips further but remains strong in Q3 2022
During the third quarter of 2022, European business stakeholders' perception of Vietnam's ...
The state of social commerce in Vietnam
MMA Vietnam and Decision Lab recently launched a report which sheds light on the state of ...
Facebook gained new E-Commerce grounds
Facebook, the top social media platform in Vietnam, might have found another way to ...
E-wallet in Vietnam: Solving the user (dis)loyalty puzzle
Ewallet providers may boost customer loyalty and incentivize more spending if they ...
Demystifying the rise of E-wallets in Vietnam
The rising popularity of E-wallets in Vietnam suffers from a lack of careful examination. ...
Vietnam driven to social media distraction during 2nd quarter lockdown
An extended period of physical lockdown during the second quarter of 2021 has seen ...
The Price of Victory: Analysing the value of an ad during the recent AFF Cup Final.
According to Brands Vietnam, a 30s spot during the 2nd leg of the 2018 AFF Cup Final ...
Vietnam Foodservice Seminar 2018 makes headlines
Decision Lab and Eurocham welcomed over 150 of Vietnam’s top F&B executives and ...
Vietnam’s restaurants showed signs of traffic improvement but more fierce competition awaits
Out-of-home visits in Vietnam’s three biggest cities picked up in Quarter 2-2017 with a ...
Restaurant industry in Vietnam took a downturn in Q1 2017
The Foodservice industry in Vietnam in Q1, 2017 changed quite drastically, with sharply ...