With Concept Decider we offer early stage testing of one or more concepts with the purpose of making go or no-go decisions and optimizing the concepts. Concept Decider evaluates the concepts’ commercial potential by assessing the overall proposition, the performance on 8 core attributes, purchase intent, brand fit and comparative preference.
Pack Decider provides rapid online consumer feedback on your new packaging design and product features. Recommended as a follow-up to Concept Decider, it assesses consumer overall liking and purchase intent, making it perfect when you have to make important decisions fast.
To establish the viability of your final product or prototype we put it to the test with live consumer testing. Working with fieldwork partners, consumers in your target group will feel, try and taste your products. The tests are customized according to your product’s development stage and category. We typically help answer:
Will consumers buy the product? What is the right price? How does the product perform on key diagnostics? Which improvements will have the highest impact? Does the product live up to the expectations set by the concept? Will the product achieve incremental growth or cannibalize the existing portfolio?
Client success stories