With Concept Decider we offer early stage testing of one or more concepts with the purpose of making go or no-go decisions and optimizing the concepts. Concept Decider evaluates the concepts’ commercial potential by assessing the overall proposition, the performance on 8 core attributes, purchase intent, brand fit and comparative preference.
Pack Decider provides rapid online consumer feedback on your new packaging design and product features. Recommended as a follow-up to Concept Decider, it assesses consumer overall liking and purchase intent, making it perfect when you have to make important decisions fast.
Client success stories